Marketing Information
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How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically. . .

How I Turned $1.05 Into a Growing Business

I wanted to share this story, as an inspiration to others, and to show the power of eBay and a little creative thinking.A few days ago I was talking with a friend of mine that lives, breathes, and eats fishing. He told me he'd designed a new fishing lure, and was wanting to try and sell "a few," . . .

Need Ezine Content - Think Holidays

Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.One of the best resources for newsletter and ezine publishers is holidays; they are a true gift because they can provide an overall theme, a topic, . . .

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. . .

Three Big Ol' Tips for Better Sales Letters

Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough.I think the following suggestions qualify as Big Ol' Tips. Look around the Web and you'll find plenty of good sale. . .

Promote Your Business With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed. . .

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2

In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the. . .

Are You Asking the Right Questions in Your Copy?

It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way. . .

It's Better When They Tell Them

You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down? Because you don't ask. Your customers are busy people. They don't think about your business day in and day. . .

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2

When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, a. . .

Understanding the Different Methods of Online Promotion

Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking. Let me explain. The three types of promotion are Junk, Active and Passive promotions. JUNK PROMOTIONS AR. . .

Selling the Dr. Seuss Way

“I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?”I think most people have read this Dr. Seuss tale either as kids or to their children. What is interesting is the relevance this story has to selli. . .

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or lost in the presentation. Regardless of product, industry, or market every sale has the same basic components: A prospect who wants a product, a product, and a sales person who will or will not help that customer buy. These 6 secrets wi. . .

Flea Market-ing Lessons

A few days ago, I was signing copies of my book – Climb Your Stairway to Heaven: the 9 habits of maximum happiness – at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors just don't do book signings at flea markets. Esp. . .

How To Start A Mail Order Business

The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail. Therefore, to start and succeed in a mail order business of your own, you need just. . .

Good Vibes/ Bad Vibes

Have you ever walked into a store or business and felt uncomfortable there for no apparent reason? Have you ever walked into a store all happy and left quite frustrated? Have you ever wished your house could feel happier? The process called energetic clearing can make a significant improvement t. . .

Perception … What Are Your Patients REALLY Hearing?

Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality! For example, lets look at broken appointments, one of the biggest problems in your practice. Last minute changes and no show appointme. . .

Walt Disney's Failures Could Inspire Entrepreneurs

You are a struggling entrepreneur and sometimes it feels like you are pushing a 3 ton boulder up a steep hill. Costs keep mounting and you are considering giving up. Well before you do, check out these 10 setbacks that Walt Disney had, some were financial nightmares that put him millions of dolla. . .

The Lessons Walt Disney Learned Still Apply Today

Contrary to popular belief, Walt Disney spent more time as a struggler than a success. Described at a various times as a visionary and a genius there were actually many occasions he could not foresee the results of his ideas, and they nearly brought him to financial ruin. Yet the lessons he learn. . .

"My Child Has Opie Eye!"

7:00 a.m., the silence in the house is broken by my child's call to me, from another room, "Mom, please take care of my Opie eye!" Huh?...  My mind is spinning trying to process this information, what sort of illness is Opie eye? Is it a variation of Pink eye? What is the cure? What is the caus. . .

Getting Noticed!

One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. This buys goodwill and is great se. . .

5 Strategies That Will Boost Your Business Productivity Today! - Part 1

Building a dynamic small business is a constantly evolving, increasingly demanding role.It is very easy to get so caught up in the day to day running of our business that we neglect to take the time to look from the outside in to see what we could do to improve our profitability!Well here are 5 S. . .

Free Ezine Advertising That Works!

When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of the best ways to get free traffic to your site, is to write articles for ezines. Now before you shudder and click away, it isn't that hard t. . .

5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results

Here’s a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as the answer to their problems. When you offer the help that your target audience is l. . .

Where Can I Get Clients From?

The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error.Some of the ways to get clients are: contact previous employers; mailing lists. . .

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out.Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience a. . .

How Can I Get Name Recognition?

Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio a. . .

Best Approach For Free Advertisement

Best approach for free publicity.Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That’s going to skyrocket yo. . .

3-Levels of Successful Selling

Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import – is at best, a wishful endeavor. …Paul Shearstone 2003......................................................... . .

Editorial Calendars: A Key to Business Publicity

Editorial Calendars: A Key to Publicizing Your Businessby: Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp://www.PublicityInsider.com/freepub.aspWhat is the one thing that all of the best public relations agencies do every year?They research and compile editoria. . .

Must Know Tips I Wish I Had Known 6 Months Ago About Online Marketing

1--- The importance of a schedule and staying focused. Keeping on task. schedule promotions. Plan and make a task schedule for project ideas.schedule purchases -- (don't buy on impulse, the offer will still be there in a day or so!) schedule time -- (remember to schedule time for family members a. . .

Absence Makes the Heart Grow Fonder…

However, in the world of business, this cliché may not necessarily be true. Sometimes it can be more like ‘Out of Site, Out of Mind’. Your existing clients are your most important business assets. They are already aware of the exceptional products or services that you provide and you have already. . .

Your 30 Second Commercial

This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with phrases such as ". . .

Testimonials for Business Success

It's no secret that testimonials sell. Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind? But if a celebrity puts her reputation on the line, or a real user gets all excited about how great my gizmo works for her, you are much m. . .

The Most Important Question To Ask About Your Web Site!

When you design a website how do you start ?Do you start with the banner graphics at the top, or the order page or maybe the sales letter ?All of those are areas that have to be created but they're really not the place to start.The place to start is by answering one simple question about your sit. . .

My Dumbest Marketing Blunder And How You Can Avoid It

When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published. I expected to get some traffic and hopefully some sales. I would have laughed if you told me those early words would still be floating around the web over five years . . .

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can harm your rankings and might confuse the search engines. Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. The methodology: I gathered the results of the. . .

10 Ways To Get More Of Your Visitors To Subscribe To Your Ezine

1. Promote your ezine on the top third of your site, and on every page of your site with a subscription box that advertises your ezine. 2. Tell your visitors the benefits of subscribing to your ezine -- what's in it for them for subscribing to your ezine. 3. Provide a bonus for subscribing to you. . .

7 Super Ways To Use Autoresponders To Increase Your Sales

1. Use your autoresponder to publish an ezine. Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products. Concentrate on making your ezine a source of valuabl. . .

Press Releases Can Increase Search Engine Positioning

When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward… taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public. . .

Tips for Increasing Your Profits with Gift Certificates

Offering gift certificates is an excellent way of increasing sales by solving your customers’ gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone.I’m a jewelry artist, and when I realized I was losing sales to these. . .

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first start your business, inform your local newspaper by using a press release that you are starting a new business.. . .

5 Magical Steps For Creating A Profitably Potent Affiliate Program!

There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 quick ways to change that so you can get more traffic and profits using the power of "super" affiliates.1) Make Sure Your Sales Letter Converts -- Nothi. . .

The Hidden Technique to Blast Your Subscriber Numbers Through the Roof

Hosting a contest is often an underutilized but effective method of attracting more subscribers to your list. A contest puts leverage to work for you because you're using the resources of many people to obtain one goal which is to obtain subscribers and traffic to your site. You might want to kno. . .

Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted

If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the baying of an elk's mating call. In fact, it works exa. . .

Turbo Charge Your Sales Calls

Do you want to be a sales champion? There are a few small secrets that will help you achieve these goals.Commit to your goals. Write down your sales goals for this week, this month, this quarter and this year. I urge you to use specific numbers that challenge you, but are attainable. Post these g. . .

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.T. . .

Natalia Nazarova Stars In Movie Postmark Paradise

Title: Postmark ParadiseFeaturing: Natalia Nazarova and Tantoo CardinalFormat: DVDGenre: Human InterestRelease Date: June 29, 2004Film Maker: Entertainment Paradise Group /A Thompson Clay Film/Distributed by Vanguard CinemaWebsites: http://www.natalianazarova.com/index2.htm / http://www.postmarkp. . .

A Lesson From “The Apprentice” That Can Make You A Master

I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,” it made me want to at least watch the premiere to see what was going on. Immediately, I was hooked. The whole idea of candidates - from all walks of life, not just college grads fresh from their commence. . .

How To Succeed In Network Marketing (Part 2)

So, you've found a company that you truly believe in. You’ve researched it and learned the business plan.Now it’s time to build your business.This is the part of networking that many people have real trouble with...talking to others.Why?1)They don't fully understand and believe in the company2)Fe. . .

Secrets To Buying Without Being Sold

Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use whatever it is that your buying in the way that it was presented? If this is true which is often t. . .

How SPAM Sells Sex, Greed and Survival

The unsolicited email people react to most is what yells for money through our base needs involving sex, greed and survival.Selfish SPAMMER messages are more clear to understand than all the subtle appearances of simple unsolicited email such as misdirected messages with incorrect email addresses. . .

"Don't Call Me"

The March, 2004, issue of Psychology Today reports on an experiment involving identical business negotiations between test subjects. The only difference was that half started the transactions with a brief phone call and completed it with email. The other half used only email. The transaction. . .

Copywriting Is Not One-Size-Fits-All

I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way.“Karon, I want you to write the sales letter for my site. How much will it cost me?” read his note. After looking at his home page and evaluating his target . . .

The Top 7 Sales Blunders

We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them.1. Allowing a prospect to le. . .

30 Tips for Keeping Meeting Expenses to a Minimum

Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expe. . .

10 Valuable Tips For Ezine Publishers

1. Write your own articles.Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers. Your articles will also help you to effectively promote your business through your resource box at the end of your articles.Use your arti. . .

How to Build A Steady Stream of Customers--Step One

The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points.Target Your Custom. . .

7 Quick Marketing Tips To Uplift Your Profits

1. Publish an ezine.Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers.Get more people to join your ezine by offering a bonus for subscribing to your ezine such as an ebook, email course, an ad or acce. . .

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive eve. . .

8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

1. Swap sponsor, feature, or solo ads with other ezine publishers.Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable promotion at no cost. Swap your ads for at least three issues in a row or three solo ads for three solo ads to get the . . .

How To Blog, And Why You Should!

First, a quick definition for those who do not know what a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated page of your thoughts, ideas, links - whatever.It's very easy to publish a Blog these days and today I'm going to show you how in a few easy steps. Don't worry - a. . .

10 Classic Ways To Successfully Use Autoresponders

1. Use your autoresponders to conduct simple polls. Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product, site, or ezine. You can also make your ezine more inter. . .

7 BIG Ideas for Better eMail

More about eMail from BIG Mike McDaniel.1 Empty your In-Box daily. Don’t use it for storage. Check incoming eMail at least once a day and deal with it. Move unread mail into folders for later viewing. Free detailed article on how to create and use filters and folders available by eMail. Send blan. . .

Use Targeted Decorating To Get A Higher Price For Your House

This article will show you how to sell your home quicker, get a higher price for it by using smart decorating techniques. The secret is to make your home feel like "my home", for the buyer. When a potential buyer walks into your house, she is wondering if this house will "feel" like home after th. . .

The Domino Theory

Most of us know what dominos are and many of us have seen those amazing demonstrations when a massive number of dominos are set in a somewhat magical array and the creator pushes one domino over and they all fall down in harmony one after the other. It's called the domino theory and if you d. . .

Getting Web Site Traffic in Less Than One Day

Every web site owner has wanted to drive additional traffic to their web site – and of course we’re all in a big hurry to do it. But have you ever thought about the fact that any webmaster can drive great qualified traffic to their site in less than one day? That’s right – you can literally set u. . .

10 Ways To Make Your Sales Soaring

1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers. Use a banner system, which changes the banners at you website.See: http://www.domainregistry.de2. Make your web site load much faster by cutting . . .

Internet Advertising Schemes to Avoid

For those of you who have Home Businesses on the Internet, you know by now that you have to develop a steady stream of traffic to your website in order to produce enough sales to grow and substantiate your business. Bottom line…no traffic = no sales. No sales = failed business.During my two yea. . .

Offer Package Deals To Increase Profits And Sales

An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be cl. . .

Marketing

* Want to get more signups for your newsletter, ezine, downline club, optin list? * Want to make more sales for that special product or service you are offering or, get more paying members for that new program you just joined? Write an article and submit it... 'But I can't write a lick', you s. . .

11 FREE Ways How To Explode Your Website Traffic Hit Counter

Every website needs traffic because without traffic it's impossible to sell anything. Here are 11 simple ways how you can get your website hit counter explode.1) Start an affiliate program. It's the #1 way how to get high quality traffic to your website. Almost every successful online business ha. . .

10 Killer Ways To Multiply Your Sales

Would you like to multiply your web site sales? Or course you would, who wouldn't? :) Then take a close look at the following 10 killer ways to multiply your sales...1. When you make a sale, always follow-up with the customer. First you should follow-up with a "thank you" email. Then, a few da. . .

Great Telephone Skills

Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may. . .

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read. . .

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others. Do you really know this? How do you know it? Gut f. . .

Turning Challenge Into Opportunity

There is a common saying that whenever you are presented with a problem or a challenge, you should turn it into an opportunity. Some of the people who have mastered this concept are; the United States Government, Large Corporations, Self Made Millionaires. Was Y2K really a threat? Loot at all the. . .

Planting Bare Root Roses

The following article was written by David G. Hallstrom for and originally published by National Realtors Directory.com. Planting Bare Root RosesBefore planting, the plants must be prepared. The following suggestions will help insure that your roses grow into healthy bushes, trees, etc.:1. Your n. . .

Evangelicals Frustrated by Bush

From an article by Ralph Z. HallowTHE WASHINGTON TIMES"I'm not blaming the president, but religious conservatives have been doing politics for 25 years and, on every front, are worse off on things they care about," said Gary Bauer, president of American Values. "The gay rights movement is more po. . .

20 Ideas for creating traffic rich, search engine friendly pages

Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages". For clarification on these type of issues, let's start by explaining some simple ground r. . .