Marketing Information
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One Way Linking Campaigns

The importance & the context of building links coming into your web site was detailed in the article "The importance of building backlinks"Now we approach the next step on the links ladder. This is to understand the various issues related to the linking campaign that you will need to mount, to es. . .

Why We Hate to Promote Ourselves

In the last week or so, I've begun enrolling people in the next session of my Platform Push Coaching Program on my other site, www.getknownnow.com. And boy, has that been interesting. In a few brief encounters, I've learned a lot about the power of permission. The course is demanding; it requires. . .

Are You Risking The Relationship for the Sale -- And Then Losing the Sale Anyway?

Losing a sale can be disheartening, especially if you lose it for reasons you aren't even aware of.Traditional selling approaches tell us that sales are usually lost because of some element -- price, features, benefits -- having to do with our product or service.So, when we sell, we naturally foc. . .

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include: Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps . . .

When to Get a Print Broker?

Wouldn't it be nice if someone could do the job of buying printing materials and equipment for you? Instead of spending your time looking for the best deals, and afterwards haggling for the cheapest price, wouldn't it be better if you could spend that time working on plans and strategies to keep . . .

Walt Disney Announced to Support the Blu-Ray Disc Format

The beginning of this December, the major film company Walt Disney announced its intention to start releasing movies and other content on Blu-ray discs in North America, as soon as the new-format players become available there.Walt Disney has a market share of 17.2 of Hollywood's prepackaged DVD . . .

Ordering Commercial Printing For Your Company Can Be Indimidating

"I went to see a printer today to get my company's stationery printed. They ask too many questions, I can't answer!" I feel kinda dumb.How many times have you felt this way? It's kind of like going to the auto garage for a tune up and being told you need a new 02 sensor, your syncro mesh gear has. . .

How to Read A Person Like A Book

The human mind is an innovative hybrid that allows us to anticipate the future - to think big thoughts. That's the good news. However, a growing number of psychologists and behavioral scientists are finding evidence that our brains are hard-wired for mistakes in today social environment, especia. . .

11 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad. 2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your produc. . .

Your Condensed Guide for Working a Room

Working a room...if only it could be fun...or at least guaranteed productive. I am referring to that mandatory event that requires us to mix and mingle, to meet and greet. Command performance events like a cocktail party, a business dinner, or a charity event can feel stiff and uncomfortable. Ver. . .

Using the Media Effectively

The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help maximi. . .

Create a Successful Print Ad

Planning to create a print advertisement to introduce your business or product and/or to announce some kind of activity to the public? Then, you have to consider the some pointers we have for you here on how to make a successful print ad and avoid costly problems in channeling out your printed me. . .

Publish a Web Album Using Adobe Photoshop or Macromedia Dreamweaver- Part 3

So now we have you pile of images looken real good, nicely organized in directories with an index.htm file, nice. Are we ready to publish this on the net? Well, yes…but. There always is a but. Here are a couple of suggestions that will help you enhance your online photo album.1) Make sure your al. . .

Cost-Effective Ideas from Los Angeles Business Card Printing

Owners of small or big businesses, managers and heads of companies and even officers of social organizations eventually avail of business card printing services. Why? It is a well known fact that business cards are important advertising tools getting you recognition above other competitors. Once . . .

Don't Be A Reciprocal Linking Turkey!

I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn't needed him for awhile). Then that client called me after he received my email de- nou. . .

How Mind Implants Increase Business Success

If your business isn't as successful as you envision, what's holding you back? You might say it's a lack of capital, a lack of employees, a lack of *great* employees, a lack of time, a lack of inventory, a lack of ... whatever. But these and similar reasons is not what causes your lack of busines. . .

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product’s export suitability; e. . .

“Super Verbs” Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when yo. . .

SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2

It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be a wonderf. . .

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a goose that lays golden eggs? Well, if you thought such stuff happens only in fairy tales, think again! Now before you get carried away in your own curious thoughts, let me tell you that the magical goose I'm talking about is your list of subscribers o. . .

What Is Most Important – Copy Or Pic?

When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates – in the saloon bar of the Coach & Horses in New Bond Street, t. . .

How to Get Started Blogging in 5 Minutes or Less

I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical. I thought I'd have to install scripts and tear my hair out getting them to work. At that point, most of what I'd read about blogs and RSS was just so much geek-speak.Was I ever wrong!Whe. . .

How Professionals Everywhere Are Gaining New Clients Through The Search Engine Google A...

You might call it the new gold rush for professionals… because all it takes is five dollars and only five minutes and anybody can advertise their business on the world’s most popular search engine Google. Ordinary folks from around the globe, from those in insurance sales to web design, are now a. . .

Reasons People Go to Church

You can do a search of the internet and find lots of information about the excuses people give for not attending church. Some of the most common excuses seem to be that the worship services are boring, the beliefs of churches and the person has other commitments. Some religious leaders have tak. . .

Three Ways Flat Rate Conferencing Can Help Grow Your Business

There is no question that teleconferencing is revolutionizing the way that people do business, both on the Internet and offline. Internet marketers, coaches, consultants, counsellors, major corporations, even Sunday School teachers are using teleconferencing to stay in contact with their staff, c. . .

10 Ways To Increase Your Free eBook Downloads

1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience's needs and wants. 2. Allow your visitors to feel good about themselves by giving them compliments. If they feel good, they will also feel good about downloading your ebook.. . .

How to Get Some of Paris Hilton’s TV Time

When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the su. . .

10 Choice Ways To Give Your Subscriptions A Boost

1. Swap an ad. Use ads that you've tested and that have proven to be effective in getting you more subscriptions. You'll be able to get a greater response from your ads because you've already fine tuned them before swapping. 2. Write articles. You'll be able to get more new e-zine subscribers tha. . .

Adobe Photoshop levels-Turn junk into gold by clicking a button

There is no doubt in my mind; Adobe Photoshop is the greatest Photo editing program in the world. Whether you are a novice or an expert Photoshop is the program for you. Photoshop is used by my children and by the movie making industry. So what exactly can I do with Photoshop? The better question. . .

Free is never FREE !!!

How many times did you see an e-mail or a website offering something for free ?A hundred times ? A thousand times ?Perhaps, if you are like me you don't believe in the word "free" anymore, if somebody offers you something for free, he or she always wants something in return.On my site http://www.. . .

10 Classic E-zine Advertising Tips

1. Target your advertising. The more targeted the e-zine is for your offer, the greater your response will be for your proven ad. 2. Track your ads. Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable. 3. Run your ad for multip. . .

The Impact of Price Popularity on Profits

The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with vendors, customers, etc. Because of this people . . .

Why Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment

Last week, this e-mail from Jack arrived in my inbox:To: Ari GalperFrom: JackSubj.: Help! I need to get more appointments Dear Ari,I've just coined a new disease for the medical books, and I'm hoping you can help me cure it.Have you ever heard of "freezing-up-on-the-first-call paralysis"? It's br. . .

Five Steps to Protecting Your Music and Your Money

There are a lot of independent labels out there waiting to use a talented musician to make quick money. The offers may seem hard to refuse, especially if you are a struggling artist or band that has struggled to get a record deal. A little money and exposure may seem great for the moment, but you. . .

Voice Mail That Sells

As a business owner, I receive my share of sales calls in a given month. More often than not, I’m away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. Here are a few of the common mistakes I notice and how you ca. . .

Media Relations: How We Landed the Wall Street Journal's Front Page

Media relations is a great profession. On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. In the past few years, I’ve worked with billionaire philanthropists, a Pulitzer Prize-winning scienti. . .

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because. . .

What Do Your Ads Say?

Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program. Everything. Experience, staff, facility, product. The list will be quite long. Take the time to do it now, before you read the rest of th. . .

Is Windows XP Service Pack 2 (SP2) Killing Your Affiliate Sales?

Have you noticed a drop in affiliate sales since Microsoft's Windows XP Service Pack 2 (SP2) was released? I have and I didn't really know why until my wife, kids, and friends started asking me why their computer wasn't working right.While using Internet Explorer my son said, "Dad, nothing happen. . .

A Revolutionary "NEW" Dimension in Sales

A Revolutionary 'NEW' Dimension In Sales: Make many more closings in the same amount of time! By Art Nelson and Linda Carlson Phase I Phase I: Learning the Product is the first thing Paul does as he begins his career in sales. This 'newbie' envisions three major factors that will determine his su. . .

"How To Write Effective Ezine Ads...& Then Some"

When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.Let's think about this for a second, if it will take seven times for most people to buy your prod. . .

Generating Website Traffic with Sub-domains

Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. Their low cost and flexibility make sub-domains a great devi. . .

A Revolutionary Fundraising Opportunity -- Life Settlements

Amid fundraisers’ growing concerns about the current charitable giving climate, dampened by the erratic stock market and shaky economy, a new fundraising opportunity has emerged – Life Settlements.What is a Life Settlement? A Life Settlement is the sale of an existing life insurance policy for a. . .

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. Big pain on the way! Unattended, key public perceptions can mo. . .

Profiting From Mistakes

For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I've often read that you should include spelling errors in the meta keyword tag on your page. Unfortunately, there is a problem with this advice. None of the search engines actually i. . .

How To Make An Extra $100,000.00 Each Year

HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGE McDonalds has added over 200 billion dollars to their sales with their one line “Would you like some drinks or fries with that?” Sales are made or lost by what is written in your online store. Wh. . .

Perseverance Lead To Walt Disney's Greatest Success!

When you are in business every person you hire gets paid before you do and it may take years, even decades before you see a payoff. That was certainly the case with Walt Disney who spent his whole working career dealing with tough-minded bankers, demanding stockholders and difficult employees, no. . .

The Truth About Public Relations

The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors. You’ll get both using this strategic approach to public rel. . .

10 Steps to Better Sales Copy

You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your cash register isn't jumping. You know you've got a goo. . .

Understanding The Corporate Buyer

Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates. But the best clients are not always the easies. . .

How To Make Your Best Ever Presentation

The most important tip...EVER! Make sure that you always think of your audience - when preparing your talk, writing it and presenting it. Put yourself in the audience's position at all times and your presentation will go with a swing. Remember your audience does not want to know how marvellous yo. . .

Book Summary: Networking For Professional Success

Book Summary: This article is based on the following book:Effective Networking for Professional Success: "How to Make the Most of Your Personal Contacts"by Rupert Hart, Stirling Books, 1997ISBN 0 949 142 09 3125 pagesWe are all “self-employed” now.Today there is absolutely no job security. We are. . .

How To Create a Perpetual Traffic Generator

What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? For many people, their reaction is this: "But I'm not an expert - how can I write an article?" Well, you don't hav. . .

The Art Of Cold Calling

I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real Estate", remember it used to take me an hour to get on the. . .

Raise Your Fees Overnight!

Do you want to make more money?Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it.For example, I’m not willing to work an 80-hour per week job to double my income. I have a husband and. . .

If You Respect Them, They Will Buy -- Closing the Sale

We've all had the unfortunate experience of being convinced by a pushy salesperson to buy something we weren't sure we wanted. You may have really wanted the product, but after being pushed into buying it, you don't want it anymore. You either return it or you never patronize the store again. Sin. . .

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention. . .

The Happy Jar

I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deliver free speeches. For instance, to support a charity or a cause I believe in. Or if the audience is full of people . . .

Oh No! I Can't Sell!

What's that you say? You can't sell? Oh, you must be right, although you are selling me right now! A good friend of mine once said to me, "Life is sales." What a profound statement! Think about it! Life IS sales. We sell all day, every day. We just don't realize or acknowledge the . . .

Ready, Aim, Fire...Oops...Where's The Target?

Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales. Let me give you an example. A few weeks ago an online entrepreneur asked me to review a direct sales pr. . .

Fern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I’ve been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS. . .

Some Copy Tips From An Old Hand

I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.One.Whatever copy job you are . . .

Selling for Beginners

Speak to almost any self employed professional and most of them will say that they love their job but don't care much for selling their services. Here’s some advice to help all those reluctant professionals who need to sell to clients. We have identified 9 basic selling skills that will hel. . .

Calls-To-Action: Making Them Fit Makes All the Difference

It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve see. . .

You CAN Be a Great Salesperson!

When you are in sales, you have the choice to be successful or unsuccessful. The only one to set limits on your income and success is you! A career in sales is a challenge. Use that challenge to motivate and excite you. Meet and beat that challenge!There are five basic components to sales: prospe. . .

Ten Breakthrough Marketing Ideas

1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free. . .

But This Is Just My Opinion

Hi, Charles...here, Your Cap and t-shirt guy From Texas. How are you doing today.I have been doing that for the last 18 years. Taking care the needs of my customers and becoming Con fondant and friend.Now I want to be your friend and take care of you. But first I want to tell you a story.I want . . .

In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work. Even worse, the business would not be able to generate revenue for the owner when it was most needed. Take the followin. . .

10 Eye Popping, Jaw Dropping Ad Copy Secrets

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers who have bought from you on your a copy. People. . .

How to Convert Telephone Calls into Powerful Presentations

You can multiply your ability to persuade by 400%, whether your audience is 1 or 100. Web-based presentations add a visual element to teleconferences. Instead of just talking to prospects, you can simultaneously show them and tell them. According to a Wharton Business School study, this dual mod. . .

10 Effective Ways To Gain More New Ezine Subscribers

1. Swap ads with other ezine publishers. Swap sponsor, feature, classified or solo ads with publishers who have subscribers targeted to be interested in what your ezine covers.This will provide both you and the other publisher with a terrific way to get more subscriptions at no cost.When choosin. . .

10 Ways To Get More Profit From Your E-zine

Publishing an e-zine will help you to strengthen your status as an expert in your field and convert more of your visitors into customers. The following tips will provide you with ways to successfully increase the revenue you get from publishing your own e-zine: 1. Write your own articles. Writing. . .

Make front page news by NOT inviting the media

Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment. And we were pleased as punch!Not a single newspaper knew about the event. And we received front page coverage in every one!You can make front page news by keeping . . .

Chicken Little and the Disintermediation Myth

If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction. Nevertheless, if the conversa. . .

Hit the target: Target your advertising to make it pay off

Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising.How well you target your advertising will determine your advertising success. Targeting means you put your ad in front of . . .

OK People - Let's Get Real!

It's all about numbers - or so some ezine publishers would have you believe.10,000 subscribers and counting!20,000 subscribers and counting!30,000 subscribers and counting!You get the picture...or do you?Now let me ask you - how many of those are actually READING your newsletter? Do you even kno. . .

When Elephants Dance on Wooden Floors

Imagine that you've just won a vacation to a beautiful tropical island. You are told it's a magical place where all your dreams will come true. The only requirement is that you must visit a secret cabin hidden in a mystical enchanted forest, and watch a special presentation from beginning to end.. . .

The Damaging Admission--a Persuasive Technique

We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your reader-prospects. Either way, you MUST address th. . .

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test

Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg? Ulcer? Empty wallet? Don't sell, diagnose. And what are you as a doctor looking for? Well, of course: that ever-illusive, yet ever- profitable disease called Dropped Jaw Syndro. . .

5 Keys To A Successful Ezine

There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order. 1- Hosting You need good reliable hosting for your website. You don't want to lose subscribers because your site is always down. Not only that... it's unprofessional. Why should. . .