Marketing Information
List number 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20

Affordable Advertising for Your Home Business

Marketing and advertising a home business takes a lot of time, commitment and work. Those who say all you need to do is put up a website and watch the cash come in couldn't be further from the truth!We need to do as many things and try as many ways as we can to get our name out there and establis. . .

Interview with a "Video Virgin"

Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.com) which produces an interactive website and CDROM tool that advises people on how to make a stress free relocation to a new city. To create her interactive product, Shani needed camera vision of herself explaini. . .

Single or Double Opt--In?

Single or Double Opt--In?You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At present, the single opt--in method is the preferred approach to building a list. However, Interne. . .

The Language of Color

In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you want it is critical to staying on budget.Of the many . . .

Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services. Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to bu. . .

What Is The Secret To Motivating Your Downline?

I just snapped.I couldn't take it any more.I starting sobbing, and I gripped the steering wheel with both hands in a choke hold. My vision blurred from the tears as I drove the 2 hours back...another freaking no-show. I was in my $800 rusty van with no heat and a hole in the roof.It was March 1. . .

SIX Golden rules of Pay per click marketing campaign.

What are pay per click engines? Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results. How pay p. . .

The Reality of Search Engine Submissions

Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies. Regretfully, I still see people paying big bucks to search engine submission services who will submit their pa. . .

Leverage the Power of Publicity for Your Small Business

Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business. You may have the best products your field, but you cannot expect your business to breach the million-dollar mark in sales if only the peopl. . .

The Financial Power of Gay Weddings – Q & A

The Financial Power of Gay Weddings – Q & A Q. Why should people consider gay unions financially profitable? A. Gay weddings may not be legal just yet, but commitment ceremonies occur regularly throughout the United States. According to statistics from Girlfriends magazine 31% of couples do inten. . .

Interview With Josh Epstein of Vision Music USA

Vision Music USA is a proactive and progressive music service firm with the interest of their clients the driving force that makes them successful. President Josh Epstein and CEO Nick Stamoulis are focused on helping the Independent artists to maintain control of their career by saving them time . . .

Where to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had.

There is a rather famous true story called “Acres of Diamonds”. It is about a successful farmer who risks everything searching the African continent for diamonds. Ultimately he dies sick and penniless, while the new owner of his farm uncovers on his property the largest single diamond ever k. . .

How to Reach Purchasing Agents of Big Corporations

Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other medium enterprises... as well as K-12 (Kindergarten through 12th grade).This Sales Lead Database wil. . .

Traffic Exchange Primer

Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. The concept is very simple and the exchange process is easy to put into action. First, you join a traffic exchange program that includes individuals with websites to p. . .

Assumptions – The Hidden Sales Killer

Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make assumptions. One person (Doug Maquire, www.MaquireMark. . .

How to Create Killer Keywords to Get FREE Traffic to your website

When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory wh. . .

Google, Yahoo!, Pandora's Box And The Lottery

In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power." Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter. The aforemention. . .

A Simple 8 Step Formula For Testing Your Headlines

I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every advertising campaign they embark on first before they start spending "big" money on effective forms of newsletter and ezi. . .

How To Write Direct Mail That Really, Really Works!

So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer’s association is worth giving money to. It could be computer equip. . .

Find Your Niche & Follow It - Part 1

In this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word. Mark Twain once said: “Find out where the people are going and get there first”. With the advent of the internet you can certainly find out what. . .

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. This business takes me about 5 hours a week, yet I usually make a few hundred dollars cash in my pocket spending money a week. Now I know what everyone is thinking, "How the HELL do you r. . .

Top 10 Lessons for Small Business Success... As learned from my Twin 3 year olds

Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin 3 year old girls in my life and am amazed constantly how much I learn from them on a daily basis. As I watch them run around an. . .

Promoting Your Business on Cable Access TV

"Don't knock it until you've tried it." That's what I told a political opponent's campaign manager when he laughed at me for using cable access television as part of my communications strategy. Unfortunately for him, he would learn too late what I already knew -- that implementing this medium int. . .

Politicians Are Like Car Sales People...

Well, another election has come and gone in the US and no matter which way you voted there are some important marketing lessons to learn. First, you need to put aside the campaign rhetoric and focus on the strategy and tactics and there are a number of clear winners for both sides. The Dems and t. . .

Ebook Rebranding - The New Ebook Marketing Power?

Well, it is definitely yes! In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well. But it is no longer the case in TODAY scenario. Giving away your ebook free is just not enough for your online business. You’ll need t. . .

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy shouted back."Yesterday isn't soon enough!"Cindy clicked on her screen. "You have mail." She looked at the messages. "Three news releases," she murmured. "I don't have time for this now. . .

SEO Copywriting Makeover: Finding the Right Trigger

You've got a great product or service. Now, how do you make buyers sit up and take notice? How do you get them excited about what you're offering? You have to pull the trigger.There is at least one trigger for every product or service on the market today. Finding it is the hard part. Once yo. . .

The Power of Word of Mouth

Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented. The reason I mention t. . .

Why Search Engine Optimisation Is Doomed … And Quality Content Is The Best Strategy For...

If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines.There are many professional search engine optimisation firms (commonly known as S. . .

Internet Affiliate Marketing 101 - It's All About Relationships

So you've found the perfect affiliate program, you've signed up and they gave you a website....now what? "They" say that "all you have to do" is drive traffic to your site...but you don'thave a clue where to begin...Never fear, Affiliate 101 is here...here's a list of a few simple,free or inexpe. . .

Home Based Business Article -Why Most People Have Business Success Backwards.

Why most people have business success backwards, and therefore most people aren't successful.Success and wealth are crazy things. You must first give something away for them to be obtained. It is like planting a seed. You must give away or plant that seed before it grows and multiples This sounds. . .

Start Your Own Ezine Newsletter & Profit!

The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, but don't worry. all list building strategies take time and when properly used correctly, will . . .

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. To me, you're just a font. You're a font in an email, or in a forum post. If you give me access to your. . .

Why Split-Run Testing Does Not Work...

There is a wealth of information out there about the benefits of split-run testing or how to conduct such tests, and a huge selection of software solutions that help to implement it. I'm am not going to attempt to describe the concepts of testing, nor will I pitch any software solution. I w. . .

Make Your Website Sell

Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales. But the reality is that most websites fail abysmally as sales tools. . .

PR Tips - Should We Issue a Press Release?

Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term . . .

Internal Linking – An Introduction

The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on lin. . .

Three Faces of SPAM

Like everybody who will ever read this, I get spam in my e-mail. Mine seems to fall into one of three categories. The first is the Nigerian scam about helping some poor, pathetic soul collect megabucks, supposedly from someone who has died and left a fortune. I’m not sure what is worse: that t. . .

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet.Be really, really good looking. I don’t know if you’ve had this experience, but every time I turn on Soa. . .

The Man With The "Grasshopper Mind"

The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important! Howe. . .

Don't Work with Jerks: How to Recognize a Difficult Client Early...

Five minutes into the call I knew this client was going to make my life miserable. The problem was, I already said "Yes."Into every professional practice falls a little rain, or better said...walks in a nightmare client. You start losing sleep by a couple of hours every night, you keep thinking. . .

How to Start A Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started every day. It's also in. . .

The Four Seasons of Publicity - Building an All-Year Publicity Machine

If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc.For hard-core publicity insiders, though, there’s a r. . .

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The Headline The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great time and tr. . .

Shameless Self-Promotion

Hi! My name is Janice Byer and I am the owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). I am the winner of several prestigious awards (information is on our website) and have a slew of happy customers, as the testimonials on our site will attest to. My services. . .

5 Strategies That Will Boost Your Business Productivity Today! - Part 2

Growing your own small business can be one of the most exciting journeys you could ever embark upon! But it's important that you continuously implement new and fresh ways to generate sales and improve your profitability in order to stay ahead of the market! Here are the next 5 Strategies to help . . .

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.They don’t make the greatest commission for a salesman of advertising specia. . .

Demystifying The Radically Different Keyword Results Provided By Overture and Wordtrack...

...because your online success depends on getting accurate keyword counts! (Continued from Part 1. Contact Robin@SearchEngineWorkshops.com for the complete article.) Reason #2 - Duplicate Searches As you most certainly must know, Overture's strength as a viable advertising medium for online busi. . .

7 Ways to Stop "Selling" & Start Building Relationships

Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.I was inspired to write this article after a few coaching sessions with a client named Michael, who sells a technology solutio. . .

So What's Your Argument?

Arguments aren't always bad things. Sometimes They're used to convince someone of an important point they may not yet realize. You've probably used arguments in this way most of your life in fact! Maybe you wanted to go somewhere and had to convince your parents that is was a good idea to let you. . .

SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2

In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you'll see how several changes . . .

Send Postcards To Save Money and Cut Through E-mail Clutter

Use your computer to send personalized color postcards in quantities of 1 to 1,000. Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect’s morning mail!Postal mail is growing in imp. . .

4 Steps to a Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent. . .

The SKINNY on Newspaper Advertising

Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises. Think about . . .

Why Wordpress is now my Blog of Choice

The more I use Wordpress, the more I love it. It has 2 very important features that Blogger doesn't yet support.Number 1, you can set up Wordpress to automatically ping all the RSS and blog feed directories every time you make a post. This is a very powerful feature if you want your blog to get a. . .

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It’s a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don’t want to wrestle with that question. You want to know that your investment is generating a consistent flow of new clients t. . .

How Heavy Hitters Avoid Rejection Working MLM Leads

“But, these people are telling me NO and I don’t like the way that feels,” he told me.“The same rejection, real or imagined, that make some people $10,000 per month in this industry will cause others to abandon their dreams,” I replied.In the MLM industry, you see the heavy hitters who know how t. . .

Contextual Advertising: Is it Right for You?

If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his brother seems to be dipping his "toe in the water." S. . .

The Boy Who Cried Wolf Redux

You've probably heard the story of the Boy Who Cried Wolf. The problem is that the child was looking for attention and thought it would be fun to scream at the top of his lungs that a wolf was nearby. Each time he did, the entire town came running to his rescue! It worked twice! But each time all. . .

A Quick and Simple Tip for Gaining Customers

In the course of my career, I’ve had to deal with a lot of vendors—software companies, sensor manufacturers, electronics distributors and more. Some of them have left lasting impressions on me, whereas others have been eminently forgettable. I’d like to talk about two of the more memorable vend. . .

10 Awesome Online Promotion Strategies To Attract More Orders

Hello, do you have a website and sell something on the internet? If yes, may I offer you 10 awesome ways to get more orders at your website! 1. Create a free ebook directory on a specific topic at your website. People will visit your website to read the free ebooks and may see your product ad. 2.. . .

Creating Customer Value

The purpose of business is to create and retain a customer. Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care…add any high sounding word with ‘cu. . .

Branding your products is important

I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needles. . .

Proofreading for Profits

How to avoid mistakes that undermine your credibility You’re probably already familiar with the spell checker built into your software. Some work automatically as you type, others only run when you activate them. Spell checking is just the start of your proofreading tasks. Don’t let simple gramma. . .

A Simple Strategy to Increase Profits

In today’s competitive business environment it is essential to find ways to reduce costs and increase revenues while keeping productivity and quality high. One of the best ways to achieve this is through hiring and retention of outstanding employees. Far too often hiring managers rush through the. . .

How To Use Color On The Web To Get More Clients Than You Can Handle

You only have one opportunity to make a first impression, and your website is often the first contact you have with a potential client. As a representation of you and your business, it’s important to ensure it conveys the right impression. Color can impact mood and elicit strong emotional reactio. . .

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway. Radio commercials should sell the benefits (not features)of your business/product and should be on the sa. . .

Why I like The Ads I Hate!

It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it? There is an advertisement currently running on T.V. that m. . .

Winning the Traffic Exchange Game

Winning the traffic exchange game can be done. I was just starting out online and had no money so I was looking for a free way to drive traffic to my site. That is when I first found traffic exchanges. I found the concept to be great and signed up for everyone I found and started clicking and cli. . .

3 BIGGEST Adwords Newbie Mistakes

Google Adwords TipsThe 3 BIGGEST mistake Adwords newbies makeA Whirlwind Guide Without doubt the biggest mistake a newbie to Adwords makes is compiling a long list of less than targeted keywords and whacking (technical term) them into a single ad-group. Using broad match only The unholiest of the. . .

Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Cli...

There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful: · Client-centric and easy to remember name(s)Your website can have more than one domain name t. . .

NoInvaders.Org Proves to be "Interesting" and "Useful" in its Debut

The immigration reform Web site "NoInvaders.Org" recently saw an escalation of Internet traffic on February 9, with an increase from 9 visits a day to 275 visits, and is maintaining a high traffic count daily thanks mostly to a press release sent in January to over 100 newspapers nationwide. The . . .

The 3 C’s of Getting Your Foot in the Door of a Prospect

Are you frustrated with cold calling because of all the rejection, phones slammed in your ear and being told to never call again? Wondering how some sales professionals seem to always be at the right place, at the right time? Feeling like you just can’t seem to get your foot in the door of any ne. . .

3 Elements to a Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those whol. . .

Should You Advertise on TV?

When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?" I can't answer that questions until I ask a number of questions first. Do you have an advertising plan? Are you working on a firm budget? What are you trying to. . .

Can Walmart Make You Rich?

Have you ever shopped at Walmart and thought... I need to get my products on those shelves. Did you spot the perfect place for your new product and think, Bingo, that's where my product will go. I think I'll give them a call.The truth is, Walmart receives hundreds of calls each day, asking the sa. . .

20 Sure-Fire Ways To Get People to Link to Your Web Site

1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience. 2. When you visit a web site you've enjoyed a lot, write a review for the site. Write about t. . .

You Bored Me at Hello! - Three Strategies for Networking Your Brand

"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feel. . .

3 Steps To Increasing Your Web traffic for Free

You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue. The basic costs of a website, once it is finished, are small. All you need to do is get some more visitors. Pay per Click might not be economical for you in that 100 visitors at 10 cents a clic. . .

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How!I’ve always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it.First, there are tons of different providers out there that can send out your em. . .