Marketing Information
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The Press Pack Is Chasing You - Give Them Room

There’s good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news. It’s true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview. . .

How to Write Adverts that Forces People to Respond

Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say "Yes," then ask yourself why. Consider what is . . .

Creating A Brochure

Why does your business need a brochure?A cover letter to a potential client can present only a small fraction of information about your business. Potential clients are often swamped with business mail and a letter may be scanned for a couple of seconds then trashed. A face-to-face meeting is a gr. . .

Five Tips to Become a Soundbite Genius

1. Speak in soundbites to everyone. Getting key phrases for concepts and ideas across clearly is central to all communication. As a fun practice try to shave off any extraneous details during conversation in your everyday life. In Errol Morris' film *Fog of War* former Secretary of Defense Robert. . .

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation. What happens after custome. . .

Learn The Five Key Steps To Getting Free Publicity

For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to shar. . .

Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers

* Scanning and Skimming Practices *Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read."Most readers will either scan, skim, or both, especially when reading online o. . .

Making Direct Mail Work for Small Businesses

If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.Direct mail is an often over-looked method that can. . .

Positioning for Profits!

Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. On the way there, we stopped to pick up some lunch to eat pool-side. Given the choice of Wendy’s, Subway, or McDonald’s, I chose Subwa. . .

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so frustrated when it seems they have more than. . .

How To Get People To Read Your Ads

Rule One:- The Headline The headline should summarise the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great time and tr. . .

9 Wild Ways To Promote Your Business

A business, more often than not, has a very limited budget when it comes to advertising. The business owner needs to make the public aware of his or her product or service at the lowest possible cost. There are many ways. A pet breeder in a large city was struggling for several years-until he ca. . .

PR Tips For Your Business: Should We Issue A Press Release?

Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term . . .

Want to Make More Money? Fish in a Bigger Pond!

Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan’s turn. “When I first started my business, I felt uncomfortable charging for my services. Since I was doing it to make a living, I finally just picked a price I thought wouldn't s. . .

Learn the Secrets of Print Interviewing

1. Remember you're always on the record. Even when the tape is off, even when the reporter has put away his pad, even when you think that the reporter thinks you walk on water, you are on the record. One of my clients who knows better, gave an interview to a columnist at a prominent national pape. . .

Write Benefits in Your Headlines to Deliver the Dream!

When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was somethi. . .

Discover Your Creativity

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let’s focus on your unique capacity to better yourself and those around you.In western music there . . .

Managing an Internet Business for Working Parents

Starting an Internet Business for Working Parents Eventually, we all want to have a successful profession as well as spend time with our family. For the working parents, this is a captivating task that has become challenging to tackle, however, owning our own business seems to be a more sensi. . .

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored. The lesson: demo tapes are the secret of becoming a . . .

The New 5 P's!

NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.Here I'm NOT referring to Product, Price, Place, Promotion and Package!But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters.Are you ready to disco. . .

How to Spellbind your Prospects in 10 Seconds!

You've got yourself 10 seconds to HOOK your prospects or LOSE them!If you can't make them interested in 10 seconds, there's a good chance you'll lose them forever. So, you'd better shoot it right and "grab" their attention -- fast -- if you don't want them to go to your competitors!And how do you. . .

Creating Your Own Product: Testing Your Market And Finishing The Product

Now that you know what you want to write about, the next step in the process is to gauge the amount of interest there is in your upcoming product.You can also do a quick search on The Dowser (download the free version at http://www.keywordempire.com/keywordempire.exe) to see what types of searche. . .

Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become . . .

Why Authors Should Blog

While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on their laptops. Even seasoned veterans who had covered past conventions mentio. . .

How To Create An Automated Income Producer

One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder. You might not realize that this is one of the easiest and best methods of selling your products or affiliate products because you develop a rapport or relationsh. . .

Internet Marketing - A Leap Of Faith

Do you remember as a child having to do something you really didn't want to do because it was difficult?Was it music lessons? Or dancing? Or some kind of sporting activity? I am sure you can remember something that your parents really wanted you to do, but you rebelled against!With almost everyon. . .

I Would Give Anything To …

A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the beaten path. As much as he is admired and respected by many, he is judged by just . . .

Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales

Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their mark. . .

2005 Super Bowl Ads... Winners & Losers

Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. The Bandwagon team won. But, as far as Super Bowls go, the losers played well. For those who care, the Eagles actually covered the 7-point spread. T.O. is the deal, too. At l. . .

How To Increase Your Website Traffic With Zero Cost

How to increase your website traffic with zero cost'. It's a bold statement don't you think. But, believe me it's true. You can increase your traffic by 1000% with no cost involved if you do it the right way. Continue reading if you want to know how.I've outlined 5 ways to reach your target. But,. . .

Copywriting Secrets Of India's Mystics

Hi everyone,Been ruminating on this one for a little while now but it’s probably one of the most profound discoveries of my life. It all began with a little book about music and it’s had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share. . .

Promotional Vehicles

It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and ho. . .

*7* Laser Focused Secrets to *Close* Every Sale-EXPOSED!

Are you ready? Read this article then print it out and post it where you can see it. But first a Warning.. I warn you.. When applied.. These *Secrets* will cause you to *Break all of your Past Sales Records*! but even better... Your Check will EXPLODE! Here we go! 1) Simply lose the always be clo. . .

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a rip-off and a sham! I'm talking about pay-per-click search engines, and how they've become a really bad investment! There are two reasons for the deterioration of pay-per-click search engines: high bid prices and out of control click fraud. A few years bac. . .

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up . . .

How To Avoid Your Joint Venture Proposals From Getting Deleted, Torn Up… Or Tossed In ...

I believe Joint Ventures are one of the very best ways to grow your business... Yet I know that many people struggle to find the right deals... and are especially challenged with getting their offers considered and accepted by their potential partners. An estimated 98% of JV offers get turned dow. . .

Our Accidental Top Page Rank in Google And How Little Difference It Makes (So Far)

Case study into keywords reveals how a firm of Amsterdam-based copywriters achieved PR-3 listing in GoogleThis a shameless marketing article but we're hard faced enough to take on the odds you're going to read it A-Z. It is the story of how we ended up in the top echelons of major search engines,. . .

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled . . .

Does Your Copy Look "Fake" To the Search Engines?

From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the en. . .

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential… but they don’t quite know how to take advantage of it. Fortunately, it’s a mystery that’s solved pretty easily once an advertiser knows where to turn for advice. There are fundamental . . .

Simple Media Kits with the Help of Publisher

For a marketing campaign to work, you have to provide the media with a kit. Announcing news and information about your business can be attractive when combined with a useful and packed media kit.A media kit is a collection of significant materials that gives the media information on who you are, . . .

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer’s five senses don’t work on paper… they only work in pe. . .

Ten Steps To A Well Optimized Website - Step 9: Monitoring

Welcome to part nine in this search engine positioning series. Last week we discussed the important topic of link building. In part nine we will be covering the monitoring and the various areas you should consider and tools you may want to use.While this area isn’t directly related to attaining h. . .

The Google Phenomenon: Greatest Hits Collection

As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. Hence, in this article, instead of criticizing, I will be saluting Google and several of its many ac. . .

How Can People Find Your Site If They Don’t Know What To Search?

We all know it is difficult to promote commercial products, especially those commodity items. People selling commodity items are generally submitting their sites to search engines, such as Google and getting links from other sites to increase page ranks. But you will lose some potential customers. . .

How Any DJ Can Increase Their Bookings and Profits by Using This One Stragegy

The DJ industry is very competitive. There are many DJ’s who are making huge amounts of money and then there are other DJ’s who are struggling to find any gigs at all.If there are some DJ’s who are thriving with their business and you are not, there is something you can do to change that complete. . .

The Psychology of Urgency: Make Them Want It Now!

“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a date.” Tired of excuses? Looking for a more successful way to get others to take immediate action? For the last century, psychologists. . .

Reciprocal Linking Overload-Any old link back will do?

Are you attempting to become a Google junior by adding thousands of links on your site? Don’t bother, listen to these facts first.So you want to get a Google top page rank and get your site listed on the first page when an internet surfer types in your keywords, right?!? Of course you do. At one . . .

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost. . .

Increase Your Profit Through Effective Entry and Exit Strategies

It is amazing that so much time goes into building great looking websites, promoting them, yet most webmasters pay little attention to how their visitors will actually use them. You could be throwing profits away, if you don't pay attention to entry and exit strategies - that is, looking at how y. . .

SEO: The Good, The Bad And The Ugly

I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.The aforementioned article was also bestowed the title of, "Worst SEO A. . .

Good Relationships = Sales!

Do you ever feel like you don’t have what it takes to be a great salesperson? We can all sell; it’s just a matter of finding your style. You don’t have to be a liar or a cheat; in fact you will receive more sales by being honest.As women, many of us are taught by our mothers and by society not . . .

What You Know Can Work Just As Well As Who You Know

We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations. However, what you know can sometimes get you just as far - especially if you're trying to . . .

Catapult Your Business—How to Get Customers to Chase You to Buy from You

I was thinking about the statement:“The Small Business Administration tells us that 80% of all small businesses will not make it more than 2 years, and by 5 years 90% will have gone out of business. If that is the case, then why does every business out there try to be like the others? Most copy e. . .

Creative Ideas To Profit With Autoresponders

An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jump. . .

Is Network Marketing Easy??

I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I find that to be a shame. NWM requires 3 main ingredi. . .

Web Site Traffic Strategy To Get Targeted Visitors And Convert Them Into Loyal Customers

Targeted web site traffic is crucial for every web site. But there are many web sites, and all they are different. Is it possible to make a universal plan of actions for getting targeted web site traffic to any type of web site? Actually such plan of actions already exists.This universal plan to . . .

How To Make Your Market Throw Their Money At You!

The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands of raving fans (customers and clients).Using free content is not a new concept. However, out of the thousands who actively send out free c. . .

The "Right" Logo

The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one’s organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organiza. . .

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. The following 7 tips will help you get the maximum response from postcards at the lowest cost. Tip 1: Focus on the Mail. . .

Band Promotion - Book Your Garage Band Some Shows or Gigs

So you have you press kit and demo CD and want to know what to do next. Why not try an open mic night at a local club. Most clubs advertise these open mic nights in your local music papers or entertainment magazines. Open mic nights will give your band experience on stage, and the club will mo. . .

QVC Infomercial: Star in a Famous Person's Infomercial

Not many people are qualified to have their own infomercial. You have to be a great mediagenic salesperson, have a product with large profit margins that appeals to millions, and fits into a category that is already a known, successful seller.But you can star in an infomercial of someone already . . .

Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, aw. . .

Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling P...

If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. Although they say that "the traffic is king online", if your website converts poorly, your online business will fail, unless . . .

Want More Sales? Write A Barry Bonds Sales Letter

I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of home runs, year after year after year! Those ar. . .

23 Ways To Use An Ad Tracker

The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker. FOR AFFILIATES #1. The Long Url Problem Have you ever seen an ad where you are asked to click on an affiliate URL s. . .

50% of Yellow Page Directory Users are Looking for Just One Thing

Directory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other advertising media. For a brief time, the eager-to-buy directory user checks the competition, to see what each of them offers. They scan for soluti. . .

Increase Repeat Business And Referrals With Direct Mail

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.The next step is to put together a . . .

Buying Radio? Read This and Don't Waste Your Money

Buying radio? Then find out how to make the most of your investment. No doubt you’ve listened to, and then quickly deleted, messages from account execs from your local radio stations. Maybe you’ve even entertained them in your office. Hopefully you didn’t have to sanitize your phone or office aft. . .

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners . . .

10 Way to Improve Your Sales

Note! This article may be republished in its entirety as long as the Toolbox information is not removed. 1. Determine your current situation. How are you currently positioned in the market? How do you compare to the competition? Where would you like to be in a Year or in five years and how would . . .

The Future of the Web

The future of the web is so bright, not only do you have to wear shades, but you have to also wear fire retardant clothing just to keep up with the rapid pace of change, without igniting yourself. I say this because when I think back to when I started working for an SEO firm how different it was . . .

How to Choose the Autoresponder Right for Your Business?

Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service. When a customer sends an e-mail to the autoresponder address, this smart 'robot' sends back an e-mail response, usually informative letter.You can set up hundreds of autorespond. . .

Balancing Your Promotions

Promotion of your online business may take a variety of directions. Some will bring more success than others. Every one is important to consider when you are trying to open the door to visitors to your site.This article discusses several of the more useful ways to promote and the necessity . . .

What will Google Do With $4 Billion?

Google is planning on floating another $4 billion in shares. The question then becomes, with reserves of over $2 billion, what does the company want with the extra cash? This article provides my own speculation and insight and it might surprise you. Google. Currently trading at close to $300 per . . .

How To Achieve Success With Your Own Money - Making Newsletter

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Several years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started every day. It's al. . .

3 Fastest Ways To Get Traffic To Any Website

After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive - website traffic! Without website traffic it's the same as building an expensive billboard and, instead. . .

What's Love Got To Do With It?

Customer Loyalty, we all want it. Don’t we?Some people say it’s dead - they say that customers are fickle, that they don’t want loyalty, that they just want the lowest price and the fastest way to get it. Some say that customers have changed and that the pursuit of loyalty is foolish, since it’s . . .

Blogs: You'll Love The Marketing Potential

The Internet revolution is responsible for two of the dumbest names in business. The first is the "Web." Try telling your grandmother what you do for a living with that name. The next is the "blog." Most people have heard about blogs (short for Web logs). There are millions of them - most with li. . .

A Newsletter Is Worth A Thousand Words – Part 1

There are many, many ways of marketing your business that don’t have to cost an arm and a leg. They are all great ways of ensuring that your contacts are aware of what you do and whom you can help. One of the best forms of keeping your name in front of the eyes of your clients, your associates, a. . .