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Useless Resume Objectives
What’s wrong with an objective on a resume? The problem with objectives on resumes is that a typical objective is self-centered and self-serving; therefore, it is useless. Instead of an objective, use a power statement. Let me illustrate what I mean by giving examples of both objectives and. . .
Is Network Marketing Easy??
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I find that to be a shame. NWM requires 3 main ingredi. . .
How To Get $1,000 From A 1,000-Subscriber Ezine
I still wonder why some people can make only $100-$300 per month from their own ezine. Personally, I strongly believe that anyone who have more than 1,000 subscribers in his ezine should make at least $1,000 a month.However, what I have said is possible for the one who want to make serious money . . .
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are. Especially sad when tactics are placed in motion before you really know how your key target audi. . .
How to Take Advantage of Public Relations
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 760 including guidelines and resource box. Robert A. Kelly © 2003. How to Take Advantage of Public Relations. . .
The Conflict of Interest Game
Disgruntled investors are going after Wall Street once again, this time accusing one of investment bank Morgan-Stanley's high-tech mutual funds of making biased stock picks. Recent lawsuits allege the Morgan Stanley Technology fund was influenced to buy and hold stocks of companies that delivere. . .
Keeping Clients Happy Keeps them Coming Back
Whether you are a seasoned small business professional, or you have just opened your doors to new clients, your marketing strategy should not only involve bringing in new business, it should also include keeping your current clients, your most important asset, happy and coming back for more or re. . .
Dealing With Stress in Our Overworked Lives
As small business owners, we often take on more than we can handle. Wearing all the hats running our businesses, as well as the other commitments we have (i.e. volunteer work, family, etc.), can sometimes leave us feeling overworked, frustrated, and stressed out. Being under so much stress is not. . .
Your Worst Enemy To Successful Investing - The Media
How do you make your investment decisions and where do you get your information? If you're like most of the people I know, you look to the experts. That's fine, however it's important to be aware that for every expert, there's an opinion and for every opinion there's an expert. I have a friend w. . .
The Seven Deadly Sins of Web Business Design
Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you to build it proper. . .
Recessions Don't Last Forever!
Recessions Don’t Last Forever! It could, but what if it doesn’t? Will you be prepared? Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business? Because, once the economy emerges from recession, if they don’t, you’ll have one arm tie. . .
What Is "Best Practice" Public Relations?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 845 including guidelines and resource box. Robert A. Kelly © 2003. What Is “Best Practice” Public Relations. . .
Best Long-Term Investment In Today's Market?
The stock market is very unstable at this time going up and down while interest rates are so low you want to be a borrower and not a lender. Would you like some suggestions on how can you get the most out of low interest rates while being assured your principal will not disappear while you are tr. . .
Resume Success Factors--What Exactly Is A Resume Anyway?
You know you're good...real good. The problem, though, is that you are struggling to demonstrate just how good you are on paper.Ah...the resume. If you've ever written one you know what a challenging task it can be.The Gregg Reference Manual tells us some fundamental facts about resumes: The purp. . .
The "What's Next" Syndrome
Terms like Postpartum, Post Traumatic and Post Gulf War are all well-known Syndromes - mysteries no longer to the medical community or even those of us who count ourselves among the great unwashed. We hear and read everyday about the negative outcomes from life-threatening trauma. The 9/11 attack. . .
The 3 Basic Secrets That Will eXplode Your Sales This Year
In this article, I would like to talk about the three "well-known but often ignored" secrets for creating a successful product. These secrets are still valid in real world as they are online. The main mistake most entrepreneurs do is to create a product and then they WORK HARD TRYING to sell. . .
35 Surefire Ways to Kill a Meeting
1. Play “find the meeting” by changing the location and time of your meeting at the last minute.2. Don’t bother to book your meeting room in advance. Lead the group from room to room trying to find another place to meet.3. Bring 5 handouts for 20 attendees.4. Leave and say, “I’ll be back. I. . .
Reaping The Amazing Benefits of Writing E-zine Articles
Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is writing and submitting articles to web sites, e-zines, magazines and newsletters. Listed below are some of the amazing benefit. . .
Why Bother With Customer Centricity?
"The absolute fundamental aim is to make money out of satisfying customers" - Sir John Egan Hi Friends, CRM Magazine recently asked their subscribers "What is the number one concern that keeps you up at night?". I found it interesting that none of the responses resembled anything like: "My kid is. . .
Greed can cost you your shirt!
The proper action when things are going well is to pay off debt and consolidate your position. Then you will be financially strong and can go for further expansion without fear of loosing what gains you already have. When you are not deep in debt you do not have to worry about your creditors gett. . .
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation:I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. No. . .
Enron’s Ultimate Victim: Ethics
FROM the 'MORAL HIGH GROUND', where we imagine ourselves, the Enron fiasco should have come as no surprise. Enron is simply a quintessential example of the degradation of principles such as trust, loyalty and ethical standards. Why it happened,however,is what really needs to be understood if bus. . .
How Reliable are Cell Phones
Cellular phones and pagers are part of the "now" generation, instant contact, anywhere at any time. People are looking for convenience, comfort and security. The question is how instantaneous and reliable is the contact? Talking with someone is the main use for a cell phone, yet due to poor recep. . .
The Fastest Way to Ruin Yourself
I don’t know many people who would admit to wanting to ruin themselves, but there are a lot of people who are doing everything they can to accomplish that very goal. They certainly don’t see it that way, but if you look at the way they live, you can see it happening.I knew a man who was very str. . .
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent.1. Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information.2. . . .
Your Ad -- Who Cares?
Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file? Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count! 1. Start with a grab 'em . . .
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that’s fine. Unfortunately, when yo. . .
The 6 Stages of Modern Career Development
Career experts say that people will change careers (not jobs) 5-7 times in a lifetime. This being true, career management is an important life skill to develop and cultivate. There are six stages of modern career development: Assessment, Investigation, Preparation, Commitment, Retention, and T. . .
Fraud in Real Estate, Are You Being Victimized? - Part II
The phone range and Peter was on the other end of the line. "Willard, I have a friend of mine that has a real estate problem." I said, "Send him over." Two hours later, Jerry sat in front of me terribly upset. Three years earlier, he had been talked into buying a 4 unit building in partnership wi. . .
How To Profit From Initial Consultations
"I'd love to work with you, but…" How many times have you heard these words? As a professional service provider looking to grow your business, isn't it sometimes frustrating to hold an initial session with someone who you'd love to work with but the potential client has a whole list of reasons wh. . .
Get a Job! Tips for Organizing Your Resume
Whether you're a Vice President of Marketing or a recent college grad, your resume is the 'key' to opening the doors of employment. It is an employer's first impression of you and believe it or not, many hiring officials spend less than thirty seconds reviewing it. With only fleeting moments to m. . .
Are You Throwing Good Time After Bad?
We've all heard the old saying "throwing good money after bad" referring to losing more money on something rather than cutting your losses and moving on. Laura was doing the same thing in her business -- only it was time she was wasting. After two years in business, she was still networking with . . .
But That Was *MY* Idea!
Did you ever have a great idea, then watch someone steal it right out from under you?Somehow, in the middle of the night perhaps, they snuck into your house, opened up your brain, and stole your brilliant plan. You were destined for riches before your brain invasion. Now, you’re left to sludge . . .
You Get Out What You Put In!
During a recent coaching session with Mark, I was briefly reminded of how it feels to give your all to your business and have it spit in your face. “I just don’t get it! I’m putting all my time and energy into this business, and I’m still scraping by. I’m so tired of fighting to ‘just to make it’. . .
Ready, Fire ... Aim!
Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes on a pad and a very few sit down to write out a comprehensive strategic plan for their business. After all, the majority of business owners start their. . .
Yes, the Seller Can Get a New Loan
One of the questions I see asked over and over on the REI newsgroups is “Can the seller get another loan?” This is a great question because it so often is one of the objections raised by a seller when a creative offer is being discussed.The short answer is “yes”. Only in. . .
The Solution-Sell is a Myth!
Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book “Up Your Income! Solution Selling for Profitability” to cast aspersions on the merits of this approach. Nevertheless like so many . . .
Do Lifestyle Funds Provide Greater Security?
With the stock market stubbornly refusing to settle down and smooth out, Wall Street has been scrambling to come up with "product" they can sell to gun shy investors. One such new concept is the Lifestyle fund; an extremely diversified package designed to be the single fund in an investor's portf. . .
Succession Planning? ... Not on My Watch!
At first blush, it would appear there is no shortage of Succession Planning Advocates convinced in theory, the importance and benefits of corporate Succession Planning. In practice, however, real succession planning - or the overt lack thereof - runs juxtaposed to principle. The important questio. . .
Ten Tips To Get Started Writing Your Book
You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter. 1. Write your book's working title. It helps you focus and answer the readers' questions about the topic. Most non- fiction has subtitles as well. It's better to be clea. . .
Maximize Cost Savings with Increased Efficiencies
"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." - BILL GATES Hi Friends, 2003 is upon us! New visions, new goals. . .
The Mystery of the Unknown!
Your Work place is no longer available, disaster has struck, and time is money! How many times have you heard these statements? It is a nightmare for CIOs and IT directors to have to explain downtime to their CEO and CFO.For many CEOs and CFOs, what was important yesterday is no longer valid toda. . .
The Incentive Dilemma:
Manufacturers and distributors are rolling out more sales incentive programs for their channel partners than ever before.Some of these programs are not as successful as they could be, however, because they fail to appreciate fully what motivates salespeople and drives them to overachieve. Read on. . .
My Job Rocks!
When was the last time you heard someone say that? More importantly: When was the last time you said it?Sadly, too few people today can honestly admit they love their job, their company or in particular their long-term personal outlook. No one has to be reminded how fragile our current economy is. . .
The Art of Succession Planning
Succession planning, like any business acumen, is both an art and a science. That is to say, there are many proven strategies that can and must be followed so that successful transition can occur.Too often organizations address the succession challenge through the rearview mirror. They wait for s. . .
Want More Money & Less Stress?
At 2pm last Wednesday, I got a call from one of my clients. Before I could barely utter my "hello," she launched headlong into her story - "I am so frustrated! I have this client who has been dragging her feet at every stage of our project. I'm working on a branding campaign for her company and . . .
Successful Offshore Call Center Outsourcing
HOW TO MAKE OUTSOURCING WORK FOR YOUThere is much hype about the growth of outsourcing. There are an increasing number of success stories but the number of failed projects is also on the rise. This is particularly true of India where weak management and poor infrastructure are damaging the reputa. . .
The Laws and Ethics…. Who’s Kidding Who?
Years ago I read an article by a renowned psychologist wherein he wrote his studies found one percent of all human beings would never lie, cheat or steal. One percent would always lie, cheat or steal and given the right set of circumstances, the rest of us would likely lie, cheat and/or steal.I m. . .
Saying NO to Good Opportunities!
Tracey started her video production company 2 ½ years ago, and after struggling through the start-up phase, she was finally reaping the fruits of her labor. When we talked, it was clear that she was ready to move onward and upward but didn’t know how to go about doing it. “I am so busy these days. . .
What is an Investor Ready Business Plan
A Business Plan, as all good entrepreneurs starting out in life should know is the foundation, or rather a springboard, towards the establishment and growth of a new business. A business plan is an essential tool for companies raising capital – and your business plan needs to be Investor Ready. W. . .
A Sense of Humor in the Workplace ... Is it me? Or, was that not funny?
When I was first initiated into Corporate America, I had a sense of humor that went unmatched by any mortal soul. I was quick-witted, smart, sharp, and knew every gag and joke available to humanity. Most of it, I learned in college. But, college never really did teach the fact that having a se. . .
In Praise of Personal Pronouns
Rudolph Flesch, a pioneering advocate of readability, put great stock in the liveliness of the written word.One way of getting that liveliness into our writing, he said, is to use the personal pronouns: you, me, I, we, us, he, she, him, her, and they.When we use personal pronouns, several importa. . .
Eight Steps To Buying Your Own Business
How to avoid costly mistakes - take it one step at a time(NC)-Being one's own boss is an enduring Canadian dream and buying an existing company might offer the best way to realize this dream. Making a business acquisition can be an exciting opportunity - if it goes well. Avoid costly mistakes by . . .
Death And Taxes - Two Certainties Of Life
(NC)-There are no estate taxes or succession duties in Canada. However, taxes upon death have not disappeared. When a person dies, there is a 'deemed disposition' of all capital property. What does that mean? It means that the government treats all your property (unless jointly held) such stocks,. . .
11 Moments of Truth
These moments come when a customer or client… 1. Hears someone else praise you or your work. 2. Likes your physical presentation (appearance, voice, and smile). 3. Is touched intellectually and emotionally by what you say. 4. Recognizes you as a model of who or what the person would like. . .
The 8 Biggest Mistakes When Designing Portfolios - and How To Avoid Them
Are you as good an investor as you think? Do you consider yourself a well-informed investor able to anticipate and avoid nearly all pitfalls associated with investing? Chances are, you are making one of the common errors that could cost you hundreds or even thousands of dollars, or worse yet, you. . .
Top 10 Ways to Turn Clients Into Raving Fans
Do you find great joy in being a coach? If so, you will find that your enthusiasm is contagious and will attract clients. Be sure to develop a superb and supportive community. Enlist them in building a practice and in supporting you as you go down the coaching road. Embrace change. It . . .
Online Forex
Q1: When you consider that the foreign exchange market has become the world's largest financial market, with over $1.5 trillion USD traded daily, where does it go from here? A1:The FX market is unique, in the UK there is no central exchange, we trade via the inter bank market. With more and more. . .
Self Promotion Is Easy and Fun
Stop thinking of marketing in the traditional sense of advertising – the thousands of ads interrupting your day via mail, spam, television, radio and now even movie theatre advertising. These messages seedily creep into our lives and personal space and we resent it. Your self promotion activities. . .
Speak With E's Part 3
“Educate, Energize, Entertain, and provide an experience for your audience” 1. Use direct eye contact. You can focus on one person when making a point… and everyone else in the audience will think you are speaking to them, too. 2. Don’t just stand behind the lectern move around, gesture. Be. . .
Dating Tool: Confidence 101
I’m over it. “There’s plenty of fish in the sea,” they say. Well, apparently I have been using the wrong bait. Nobody said dating would be easy, but Hollywood sure likes to paint it that way, doesn’t it? “There’s someone for everyone,” they say. Maybe that ought to translate to, “There’s someone . . .
This Old Business...
Not long ago I was asked to come out and take a look at a business that had been around for about 10 years... but the owner was frustrated with the amount of money he was making. Here is the story of a natural food retail store located in New York State. The business itself is located in wester. . .
The Estate Planning Process
(NC) - How do I begin? Start by making a list of those you wish to remember in your Will. You will want to provide for your dependants first, but here is your chance to be creative. You can give a meaningful item to a favourite relative, honour a friend or arrange gifts to organizations and chari. . .
The Secret to More Winning Trades is as Simple as Avoiding This Common Mistake
If you’re a normal human being, your need to feel good about yourself probably causes you to sell your winners too soon – and -- your need to avoid feelings of regret, causes you to hang on to your losers too long.At one time or another, we’re all guilty of letting our emotions dictate our invest. . .
Why Small- and Medium-Sized Businesses Should
As the owner or an employee of a small- to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. But you should take some time to get acquainted with the concept of media monitoring. F. . .
The Seven Secrets to New Age Leadership
Did you ever notice that In our American culture, we have the tendency to look outside of ourselves for leadership? That’s a trap. Isn’t it time we looked inside ourselves to see how we can be the leader we want and need to be in the 21st century? I certainly think so. Leadership used to be about. . .
Financial Planning: Dismal Family Business Survival Stats Worrisome, Finds Study
Five steps to start a solid succession plan(NC)-The statistics are worrisome. About 70 per cent of family businesses never make it to the second generation, found a recent Grant Thornton research study. A stunning 90 per cent of family companies go bust before a third generation can take over the. . .
How a Photoswitch Saved My Job
In 1996 I was employed as maintenance supervisor at an olive cannery in the heart of California’s fertile San Joaquin valley. We were restarting the cannery after an extended shutdown while the cannery changed owners. This was my first opportunity to work in the food industry and a cannery. Th. . .
3 Money-Making Reasons to Display Your Newsletter on Your Website
Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they’re unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website e. . .
A Dozen Tips for Starting an Import/Export Business
Thinking of starting an import/export business? Jennifer Henzel, a Certified Import/Export Trade Professional offers these tips for getting started: 1. Many countries have set up offices (Consulates or Embassies) in foreign countries to promote the exporting of their goods. The Consulates will su. . .
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