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Using Emotion for Persuasion
The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew.Of course, I've received many reminders and offers about renewing; magazines try very hard to keep the subscribers they'. . .
Want PR's Full Value?
Make sure somebody is worrying about those outside audience behaviors you need to help reach your objectives. And I mean the kind of behaviors you like: prospective buyers browsing your services or products; specifying sources or major donors thinking about you; more frequent repeat purchases; ne. . .
Diversification on the Internet.
I have been on the Internet observing many new and exciting things over the past 5 years.There are a lot of good opportunies out there but there are also some get rich quick schemes which aren’t so good. I see more and more different types of money-making, multi level marketing ideas pop. . .
How To Decrease Profits Without Really Trying
Hurting your sales efforts can be accomplished easily with the proper guidance. The following effective yet simple ideas are designed to generate results when implemented into your sales strategy.• Don’t listen to what your clients are saying.You are the expert and prospects should be happy that . . .
Residual Income
Hi, I'm Peter Owen, Director and founder of Tall Oak Limited. We have produced this article to give you a quick insight into how to receive a second income or replace your present income. The key to securing your future and reaching your goals is called a residual income. Residual income flows in. . .
Prospering with Mutual Funds: How anyone can “Afford” an Investment Advisor
Recently I was invited to appear on a live CNNfn television show to discuss my article “How to evaluate Load vs. No Load Mutual Funds.” (You can read that article on my website http://www.successful-investment.com/articles21.htm)As the producer and I were working out the logistics of my appearanc. . .
It's All About The Customers, Baby
If you want to ensure a steady stream of customers in your business, you must always remember why you're in business in the first place. Sure you want to earn a decent income for yourself, but you also want to provide a useful service don't you? That second reason should take precedence over th. . .
Crisis Management Tips
The term crisis management has different connotations. In this article, I will try to provide pointers that can be used in most situations:Is It A Crisis In The First Place?:This question is important to ask, as there are many situations that go wrong because the right person to handle it is not. . .
How To Leverage Your Current Ideas And Products Into Multiple Revenue Streams
Diversify - to make diverse, give variety, to balance, to divide securities in different industries, to produce variety, to engage in varied operations.Diversification is a wealth building strategy; it is also an excellent method for becoming more profitable. By working on your business instead o. . .
How to Draw a Personal Budget that Works
Many people spend their little income haphazardly without any planning and end up getting broke before month-end. They then borrow to make ends meet and end up with more problems that they fail to repay their debts promptly. However, this is not a prudent way of managing your personal financial . . .
Nuts and Bolts of Effective Cover Letters
As a job seeker, you shouldn't overlook the importance of a cover letter. If written strategically, a cover letter increases your chances for consideration, and provides an opportunity to highlight your individuality. A cover letter is much more than just a letter stating, "I read the job announ. . .
Porter's Five Forces Analysis
If you’ve ever listened to Warren Buffett talk about investing, you’ve heard him mention the idea of a company’s moat. The moat is a simple way of describing a company's competitive advantages. Company's with a strong competitive advantage have large moats, and therefore higher profit margins. . . .
If You Can’t See It, They Won’t Do It
Recently, while developing a customer service program, I asked my client to provide me with detailed descriptions of behaviors he wanted his team members to engage in. He called me back a short time later and told me that his department heads were having a difficult time with the assignment. Th. . .
Something "New" For Managers?
A new public relations blueprint could be a good idea if you’re a business, non-profit or association manager who’s not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives. You know, behaviors like more people interested in your. . .
The Big Picture: 5 Questions that Can Boost your Business
As business managers, entrepreneurs, and Webmasters, we strive for unobtainable perfection. Why do I say unobtainable? Because when we focus on perfection in one area, we forego attention elsewhere. Limited money and time mean you must choose from the endless parade of advice and recommendations.. . .
Review of Ezine Article Creator V2.0
By now most entrepreneurs realize that the most cost effective method of promoting their business and services is writing and distributing articles to e-zines, newsletters, magazines and web sites.Many people have no idea how to get started with writing an article for an e-zine, newsletter or web. . .
Take a Break from Leave Administration
Sunninghill, South Africa, February, 2004 - Techcharge Software launches LeaveForms, a web-browser based, employee self-service, leave administration system. Companies that use paper-based leave systems can obtain a significant Return on Investment by implementing the LeaveForms application. Leav. . .
How Your Business Can Pick A Software Developer
Eventually, your business is going to need to have some software development. Your business is unique - you can't rely on a huge, faceless corporation to handle your unique needs with a shrinkwrapped, mass produced, production-line solution. You need custom software, and to get it, you'll need to. . .
Is Now the Right Time to Become An Entrepreneur?
A number of economic changes are magnifying the role of small business and creating the impetus for entrepreneurship.In the past, many people perceived small business owners as shopkeepers – the mom ‘n pop shops. Today, with a status boost, they’re entrepreneurs, and perceived to be on the leadi. . .
The 11 Best Money Saving Ideas of All Time - Part 2
At any time in history, no matter what the current state of the economy, no matter what the current trends, no matter what the unemployment rate is or where interest rates lurk, some money-saving ideas stay true. Some of you may have heard of these ideas before, others may be entirely new to you.. . .
The Missing Link in Presentation Skills Training
Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink, you demonstrate the ultimate in athleticism and artistry. You defy the laws of gravity as you leap in the air, landing with flawless precision. You spin with effortless grace and power; you e. . .
Five Things More Important to Buyers than WHAT You're Selling - I
Article I of a two-part series. For Article II http://www.giantpotatoes.com/article202.htmNo matter what customers say they want, what they're really looking for is "something special." They can't quite describe it, but when they find it, they know.Indeed, those little details of the buying expe. . .
When You Are Eligible For A Free Credit Report
By Federal law, you are entitled to one free credit report per year directly from a credit-reporting agency only if you certify that: 1. You are unemployed and seeking employment in the next 60 days. 2. You are receiving public assistance. 3. You believe there are inaccuracies in your credit repo. . .
Maintaining Your Motivation
I recently spoke to a group of sales professionals at the end of their training conference. The attendees had participated in many learning sessions over a two day period – most of which were product related. I was scheduled to speak after dinner and I was somewhat concerned how attentive they wo. . .
Five Tips for Analyzing an Income Statement
In today's article, we’ll be looking at the income statement, which is the most deceptively simple of the major financial statements. I say simple because it’s just a list of all the revenue, minus all the expenses, to calculate what’s left over in profit. It’s no more difficult than putting your. . .
DAIRY MANUFACTURING EMPLOYMENT OUTLOOK FOR 2004
“Two years ago the phone rang off the hook with recruiters calling all the time, it has been a long time since I had a call from a recruiter, but now they are starting to call again” said Linda Wetzel, Quality Control Manager of Inland Northwest Dairies, Spokane Washington. In an ind. . .
Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the per. . .
Managers, Start Your PR
There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I getting the public relations results I’m paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?” . . .
It’s Not the Size of Your Bank Account
You might think that if you win the lottery or get a huge raise, all your problems will be solved. Sounds logical, right? Well, it might sound logical, but it isn’t. Having a bigger bank account will not make all of your problems disappear. Why? Because money is nothing more than a giant magnifyi. . .
The 11 Best Money Saving Ideas of All Time - Part 1
At any time in history, no matter what the current state of the economy, no matter what the current trends, no matter what the unemployment rate is or where interest rates lurk, some money-saving ideas stay true. Some of you may have heard of these ideas before, others may be entirely new to you.. . .
A Corporate Facelift With Sound Bytes
If Baby Boomers can get botox and tummy tucks, then why don’t companies receive facelifts to improve their image as well? The telephone is the lifeblood of any business. Use it respectfully. Don’t leave your clients on-hold to listen to radio static or elevator music. With digital recording and. . .
Organize Yourself Otherwise Your Work Could Kill You
We are in a society where people are applauded for starting work early and finishing late.It's about time employers recognised that their people have a life and that working from dawn to dusk does not make them a happy and productive employee.Have you ever heard of the Pereto principle or the 80/. . .
Introducing the Virtual Time Machine that Gives Back Your Valuable Time
Minneapolis, MN - October 23, 2003- Finally, a fairly new creation is giving people back their time– The errands and concierge service industry. These services are popping up more and more all over the country. The newest errands and concierge service in the Minneapolis and St. Paul area is Twin . . .
Do You Want to Impress Others? Then Don’t Talk …Listen
Recently my friend Michelle was concerned about a professional conference she was planning to attend with her husband, a veterinarian. She has no background in veterinary science, so she did not think she would be able to effectively communicate with the people at the conference. I asked her wh. . .
The Six Most Common Barriers To Sales Success
There are a variety of reasons and excuses behind poor sales lead management because the $10 to $2000 companies spend to generate each business to business inquiry largely go to waste. I call them Barriers To Sales success. Here are six of the most common which plague businesses today. 1.SENIOR M. . .
What’s Wrong With You, Why Don’t You Understand Me?
Recently while waiting for our lunch to be served in a nearby restaurant, my husband Michael and I were discussing our son’s upcoming science fair project. Michael was describing the steps that my son should follow to complete the assignment. While Michael was going through this elaborate proce. . .
What To Do When Your IT Project Is Late, Over Budget, and Looks Like It’s Never Going To Work
Here’s a scary statistic. According to four prominent research firms, only around 20% of all IT projects are finished in a timely manner. By “timely” the researchers mean without loss of quality or being over budget. They go on to say the average project runs approximately 200 percent late, ro. . .
Virginia Workers Compensation for the Injured Worker
What to you do in Virginia if you suffer an injury at work?First, you should report even trivial injuries to your employer immediately and make sure a written accident report is filled out and sent to the employer's insurance company. Second, you have two years from the date of your accident to . . .
Why "Free Agent Thinking" Is Good For Your Company
It's no secret! Day after day the news is riddled with companies who are moving operations to other countries or completely closing their doors. Those who remain must transform themselves to lean, mean, businesses with a constant eye on reducing costs. For the first time, the baby-boomers a. . .
Is America Bankrupt?
The US Dollar has been falling continuously in last year. The Euro, not so long ago worth 82 cents, is now at $1.27 - this is a gain of more than 40 percent in a very short time. The same goes for the Aussie Dollar: from 50 US cents to 77 US cents (that's almost 50 percent up). Gold, which was tr. . .
Workplace Fitness: A Gym Full Of Useful Advice For Continual Learning
Workplace Fitness: A Gym Full Of Useful Advice For Continual Learning"Where do you get all your energy?" That's a question many of us are asked as we finish leading an intense management retreat, conducting a training session, or keynoting a major conference. My answer, after I jokingly say, ". . .
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.An advertiser used to pay for "impressions",meanin. . .
The Fabric of Economic Trust
Economy is called the dismal science because it pretends to be one, disguising its uncertainties and shifting fashions with mathematical formulae. Economy describes the aggregate behaviour of humans and, in this restricted sense, it is a branch of psychology. People operate within a marketplace . . .
Infrastructure and Prosperity
In the past, if you mentioned the word "infrastructure", the verbal reflex would be: "physical". Infrastructure was roads, telephone lines, ports, airports and other very tangible country spanning things. Many things were added to this category as time went by, but they all preserved the tangibil. . .
Why is the Macedonian Stock Exchange Unsuccessful?
The Macedonian Stock Exchange (MSE) is not operating successfully. True, some of the parameters which we use to measure the success of a stock exchange have lately improved in the MSE. For instance, the monthly money volume has increased together with the number of transactions. But this is a far. . .
Choosing Affordable Health Insurance For Children
In most cases, private health insurance comes through a person's employer, who picks up the majority of the cost of premiums. However, today many people, who are either self-employed or who work for a company that doesn't offer health insurance, find it necessary to obtain quality affordable heal. . .
Calling Cards and Prepaid Phone Cards To Help You Save Money
You can now save quite a bit of money on your long distance calling simply by using prepaid phone cards. It wasn't too many years ago that making a call overseas or even to an old friend in a neighboring state would be very expensive and even prohibitive. Not anymore! The rates have dropped and n. . .
Prepaid Phone Cards Will Save You Money On All Your Long Distance Calls
If you make a lot of long distance phone calls, you may find that you can save money by doing what many people are doing: taking advantage of prepaid phone cards. Prepaid phone cards can be used to call just about any country in the world. Prepaid phone cards are plastic cards that allow you to p. . .
The Ifs and VATs of Taxation in Macedonia - Should VAT be Applied in Macedonia?
To be justified, taxes should satisfy a few conditions: Above all, they should encourage economic activity by providing incentives to save and to invest. Savings - transformed into investments- enhance productivity and growth of the economy as a whole. A tax should be simple - to administer and t. . .
Public Procurement and Very Private Benefits
In every national budget, there is a part called "Public Procurement". This is the portion of the budget allocated to purchasing services and goods for the various ministries, authorities and other arms of the executive branch. It was the famous management consultant, Parkinson, who once wrote th. . .
The Good, the Bad and the Ugly: Employee and Management Owned Firms
Margaret Thatcher started a world trend during her tenure as Prime Minister is Downing Street. It is called: Privatization. It consisted of the transfer of control of a state-owned enterprise to the Private Sector. This was done by selling the shares of the company. At times, the control itself w. . .
God's Diplomacy - International Trade and the Macedonian Economy
A British politician, Richard Cobden once (1857) wrote: "Free Trade is God's diplomacy and there is no other certain way of uniting people in the bonds of peace" International, free trade is particularly important to developing, poor, countries (among them the "economies in transition"). Witho. . .
To Tax or Not to Tax - This is the Question
To tax or not to tax - this question could have never been asked twenty years ago. Historically, income tax is a novel invention. Still, it became so widespread and so socially accepted that no one dared challenge it seriously. In the lunatic fringes there were those who refused to pay taxes and. . .
Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money’s worth. In particular, you should be pursuing those three pots of gold at the end of the PR rainbow. First, when you use the fundamental premise of public r. . .
Multiple Channels, Multiple Times
I've just been reading about the frustrations of a Human Resources manager. He's tired of having to answer the same questions about benefits over and over again.I understand that, having been on both sides of the issue, both as a consumer of benefits and in communicating about them on behalf of c. . .
You Deserve To Retire Early
The fact is that most people continue to work for a living, because they don’t have the means to live without that income. Do not get me wrong. You may enjoy doing what you do. If you do not have to worry about making a living out of this, could you do better, on your own terms? Perhaps work fe. . .
Three Planning Myths
Are you -- like 70% of business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business. 1. It has to be formal -- Not so. The value of a strategic plan for your small business is in putting the ideas on paper, creating action s. . .
Insurance For The Self Employed And Those Seeking Health Insurance
First of all, congratulations on deciding to go out and make it on your own. The rewards and excitement of making it on your own can not be found anywhere else. Now, when looking for insurance for the self employed for a person like yourself, it's important to remember that generally you'll find . . .
Individual Health Insurance Plans
When looking for individual health insurance plans it's important to remember that generally you'll find better rates if you deal directly with the insuring company. The internet now allows individuals the chance to plug in a few personal details and obtain individual health insurance plans quote. . .
Freedom! The Battle Cry of the Business Owner
"I wanted freedom from a boss so I started my own business. Now I need freedom from my business because it's running my life." Sound like you? Here are three tips to help you find that freedom. 1. Put your stake in the ground. Where are you headed with your business? Can't answer because you're t. . .
Credit Card Companies Are Out for Your Money
You're probably thinking "Tell me something I don't know" but in this time of low interest rates you might be thinking that you've got a great deal since credit card interest rates are low. Wrong. Credit card companies have a cutoff as to how low their interest rates will go. So when interest . . .
Don’t Allow Yourself to Get Burned
I am not a big fisherman, but I do enjoy it whenever the opportunity comes my way. I have some friends who are fanatics and occasionally I will go out with one of them. They have nice boats and it makes for an enjoyable day.I like fishing from a boat but, actually, the kind of fishing I enjoy t. . .
Your Organization Is Only as Good as Your People
Let’s begin by singing the jingle from an old US Army commercial. Ready? Sing! “Be all that you can be, in the Aaaaarmy.” Now, don’t you feel better? “Be all that you can be.” Why do you suppose the army selected this slogan? They selected it because there was a certain kind of volunteer that th. . .
Managing Performance Every Day
The scenario…The company has decided it needs to eliminate costs. Hundreds of jobs are on the line. The executives of each division have been directed to cut costs by 35%. The tension throughout the company is so thick you can cut it with a knife. You know some departments will be totally eli. . .
Three Foundation Stones for Building Organizational Integrity
When the stock market crashed in 1929, there were a lot of people who lost everything they had. You would think that the result of that event would be complete and utter despair. And, in fact, there were those who reacted that way. There were numerous cases of people who committed suicide beca. . .
Is It Time To Hang Up On Investments In Wireless?
During the go-go days of the late 90s, capital was cheap and wireless service providers invested heavily amid ever increasing projections for wireless subscribers. Then the bottom fell off. Brutal price competition and the resulting customer churn took a heavy toll on operating margins as the DJ . . .
Why Bosses Don't Get All the News
Not long ago, a friend who works in television complained that the industry has no interest in real business stories. And, I had to agree with him, since we don't see much coverage that doesn't involve stock prices or some sort of scandal.But, there has been one important exception. A few years a. . .
Breaking Through Uncertainty - Welcoming Advertisty
We all question our ability at times. Uncertainty plagues us. It is even more intense if the ability we are questioning relates to something we have never tried or not succeeded at in the past.Set backs are common, but we rarely welcome them. We are inclined to respond negatively to adversity.. . .
Once Upon a Conflict
Once upon a time there lived an innocent, hardworking manager. One day he dared to wander from the safety of his open-concept office to speak out at a team meeting. He was immediately challenged, nay attacked, by another team member and his senior manager, embarrassing him in front of his peers. . .
How We Eluded The Bear Of 2000
The date October 13, 2000 will forever be embedded in my mind. It was the day after our mutual fund trend tracking indicator had broken its long-term trend line and I sold 100% of my clients’ invested positions (and my own) and moved the proceeds to the safety of money market accounts. Some peopl. . .
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