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Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary. If this sounds . . .
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job? Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidi. . .
Invite Self-Managed Staff
"Treat people as if they were what they ought to be, and you help them to become what they are capable of being." Goethe Two hundred years ago, Johann Wolfgang Goethe, German poet and philosopher, knew how to inspire and interact with others: recognize the best in them and act upon those posi. . .
Online Forums Help Businesses Generate Additional Streams of Revenue
Small businesses and inventors often find it difficult to reach the global market because the traditional transfer of intellectual property is complicated, costly, fragmented, and slow. A number of online forums, including Patentcafe.com (http://www.patentcafe.com), NewIdeaTrade.com (http://www.. . .
Ten Fatal Flaws Frequently Found from the Podium
1. No clear purpose for the presentation. What is the point and focus of the speech? 2. Not starting and stopping on time. Be flexible and be able to cut the talk short if asked. Be in control. 3. Not dressing appropriately. Always be a step above the audience. If it’s business casual, be a littl. . .
The Ten Habits of Highly Effective Speakers
Successful speakers do not do all the right things all the time. They often take risks and risk bombing. But all top speakers take daily action, to move towards their goals with many adjustments. Here are ten ways to be a highly effective speaker.1. Have a passion for your subject(s). If you don’. . .
How To Take The Pain Out Of Performance Reviews
The Painful ApproachFor many years, "performance management" was of an annual event dreaded by both the management and the workforce. For a week or two every year the manager would virtually isolate himself and ponder the stack of review forms staring him in the face. Chances are there was very. . .
The Best PR Has to Offer Managers
How cool is this? You’re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thin. . .
Extended Enterprise In The Nesting And Cutting Business
In Italy there are a lot of small and medium enterprises (SME) that often act as subcontractors to bigger firms. For example, most of the Italian shoes come from industrial districts, where the organization heavily relies on subcontracting. Many problems usually arise in this kind of organizatio. . .
Outsourcing – A Positive Approach For Small Businesses
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers. It is required of businesses to hire special contractors for pa. . .
Innovators: How To Turn Your Dreams Into Reality
Whether you have tried to sell your ideas in the past and failed or whether you have never tried beyond nurturing your ideas in your mind, please remember this--if you deeply believe in your ideas and if you have a vision of greatness for your ideas, one day, you will be able to turn your dreams . . .
Three Steps to Writing Your Own Resume
While most professionals hire a professional resume writer, some draft their own resume. People who write a lot for business usually have more success in putting together a sharp, focused presentation; still, anyone can learn the basic steps to prepare his or her own resume. There are three majo. . .
SWOT Analysis
If you’ve ever listened to Warren Buffett talk about investing, you’ve heard him mention the idea of a company’s moat. The moat is a simple way of describing a company’s competitive advantage. A strong competitive advantage, or a wide moat, gives a company sustainability, which, as investors, w. . .
I Just Lost My Job: How Am I Going To Tell My Kids?
One of the responsibilities of a human resources professional is to let employees know that their job has been eliminated. It is seldom easy to do and often painful for the person who is hearing the news.Just recently, I was involved in communicating a large layoff to employees at a Fortune 500 c. . .
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success. Proof of the pudding will be outside st. . .
Starting a Small Business: Balancing Risk and Reward
In a perfect world, starting a small business would be risk free, but just as with everything else; the degree of risk determines the value of the reward.According to the National Commission on Entrepreneurship, at any given time, 6% to 9% of the United States adult population is involved in plan. . .
How To Organize Your Paperwork
Many people have a huge challenge coping with the incoming paperwork. (Whatever happened to the paperless office?). Paperwork lands on your desk and somehow finds its way into your in-tray. Eventually the in-tray becomes so high it explodes and ends up all over your desktop. That's because you av. . .
Customer Service Is Dying- and I'm Not Feeling So Good Myself
Have you ever called a company and been greeted with the phrase “Hold, please”? How do they know you can hold? They don’t even know who you are. Maybe you can’t hold; maybe you have 10 seconds of juice left on your cell phone and your hair is on fire. Then you finally get someone on the phone, on. . .
The European Bank for the Retardation of Development
In typical bureaucratese, the pensive EBRD analyst ventures with the appearance of compunction: "A number of projects have fallen short of acceptable standards (notice the passive, exculpating voice - SV) and have put the reputation of the bank at risk". If so, very little was risked. The outland. . .
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages,. . .
Losing the Big-One: Salvaging Lost Accounts
After careful consideration, we have chosen our vendor, and it’s not you.” Hard words to hear. That big deal, the account you’ve been courting for months, has fallen to someone else.“We appreciate all the time and effort you put into your bid. It was quite professional.” Yeah sure, they really . . .
Selecting a good Stock Trading Software
There are so many different stock trading software packages on the market that you could try a different one, every day of the year, and never run the same one twice. Many trading professionals use some type of stock trading software to keep their emotions in check and to enable them to focus on . . .
Don't Just Sit There, Write A Newsletter Article
Need traffic? Write an article.Need sales? Write an article.Need Your Name branded? Write an article.Writing newsletter articles can do all of these and more.You can get exposure for your web site, newsletter or what ever you are promoting by writing articles.This will not happen over night, but . . .
Let's Make Training More Interesting!
Many HR managers believe that by sending their workers to participate in external training programs, they have fulfilled their responsibilities. This is not the best situation. In this article, I will be emphasizing on how to increase the interest-level of your employees who attend the training p. . .
Linking Purpose To Everyday Behaviors
How do you know what's the best use of your time right now?Link your daily behavior to your purpose.You'll make better choices and see the value in seemingly insignificant or trivial tasks. It keeps you focused on doing what needs to be done to get what you say you want.It's one thing to say what. . .
"How To Write A Riveting Sales Letter That Closes Sales"
How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money. Today, I'm going to show y. . .
Business Stationery, Part 2
In the first lesson, we learned how to create a Letterhead. In this article, we will learn to create other stationery items using our template. Making Compliment Slips: In Microsoft Word, click on 'new' from the toolbar. A new file will open. We need to set-up our new project. First, to get the. . .
Business Stationery, Part 1
One of the greatest forms of advertising is to create stationery that advertises your business. Just think, you would be exposing the Post Office and others in between to your business! First let's create a folder to put your work in. Go to 'start' -- 'Documents' -- go all the way to the top and. . .
Growing Your Meetings In CyberSpace
As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.Here is my list of "The Seven Most Important Things You can do Online": 1. Identify all your Online MarketsIt's a common mistake to . . .
The Second Coming in Albania
Blessed with Chinese GDP growth rates (7-8% annually in each of the last 3 years) and German inflation (4%, down from 32% in 1997, mostly attributable to increases in energy and housing costs), it is easy to forget Albania's Somali recent past. In 1997, following the collapse of a series of poli. . .
Slovenia - The Star Pupil
The most exciting event in Slovenia last week was when a group of young army recruits spat on the national flag and sang the anthem of the now defunct former Yugoslavia. They were sent to a military psychiatrist for observation. Indeed, economically speaking, a preference for any other part of th. . .
How You Can Avoid Becoming A Victim Of Identity Theft
To reduce or minimize the risk of becoming a victim of identity theft or fraud, there are some basic steps you can take. The most important one is to ask periodically for a copy of your credit report. This is crucial because it is the surest and quickest way to determine if someone is using your . . .
Monitoring Macedonia
Close to 500,000 people - one in four - live under the poverty line in a country where the average monthly salary is less than 150 US dollars. More than one in three members of the workforce are chronically unemployed. With inflation up 5.5% in the last 12 months and taxes - borne disproportionat. . .
Bosnia - An Economy in search of a State
Bosnia-Herzegovina (heretofore "Bosnia") is an artificial polity with four, tangentially interacting, economies. Serbs, Croats and their nominal allies, the Bosniaks each maintain their own economy. The bloated, fractured, turf conscious, inefficient, and often corrupt presence of the internation. . .
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions t. . .
Are You PR-Challenged?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 870 including guidelines and resource box. Robert A. Kelly © 2003. Are You PR-Challenged? Yes? You won’t be i. . .
Time Management Tips - How to Have a Filing System That Works
Recently I was working with a new client who had invested hundreds of dollars for a records management organisation to set up a filing system for his business. The system looked impressive. The only problem was it didn't work! It had been set up in a very complicated manner. The headings were so . . .
Insurance Glossary of Terms
Assured - Those insured under the terms of an insurance policy.Benefit - The money paid to the policyholder when a claim is made.Bid Price - The selling price or cash-in value of your unit holdings.Bonus - Relates to a with-profits policy. The amount of money added to the benefit payable under th. . .
The Ultimate PR "Scam"
It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.Behaviors they should have received leading directly to boosts in repeat. . .
Don't Use PR...
…lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives. A sad scenario that should not occur. In fact, as a manager in a business, non-profit or association, the exact oppo. . .
Why Should I Use Penny Shares to Build Wealth?
A strategic question. Why indeed?1. A penny share would usually refer to a share available for less than $1.00. This makes the aquisition of shares manageable by even the most modest investment budget.2. The London Business School’s research indicates that generally the smaller companies outperfo. . .
Developing a Great Relationship with Your Boss
We usually write about how to get interviewed and then get hired for the best job. But this week’s tip is about what to do after that happens. Finding a job is largely a sales process – finding prospects (finding jobs), qualifying those prospects further (interviewing) and closing the sale (gett. . .
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that’s where public relations results can wind up. You know, bad results like key target audiences showing little conf. . .
Time Management Training - A Necessary Investment or A Waste Of Money?
Many organisations view time management training as something they'll spend their money on, only if they have to. Usually when pruning the company or department budget, training is often the first area that gets the chop. And yet can you really afford not to? Here's what Dr. Donald Wetmore a Time. . .
Investing Is About Discipline
Investing is about Discipline If you don't have discipline then walk away from the idea of being rich. You see, getting rich without discipline is relying on the lottery or your favorite pony ambling past the finish line in front. And how likely is that...? The idea of wealth retention is what yo. . .
A Stock Market Investment Plan That Never Lets You Down
The bulls and bears of the stock market are both tempting and scary to the investors. Speculators are enchanted by the stock market's potential to help them in making quick money with a big M. While those who tread with care and caution, often shy away for fear of losing. However, the stock marke. . .
Forex Made Easy for Everyone
Forex made easy is as simple as you would want it to be. The foreign exchange market is a worldwide market and according to some estimates is almost as big as thirty times the turnover of the US Equity markets. That is some figure to chew on. Forex is the commonly used term for foreign exchange. . . .
5 Considerations To Computing Your Car Insurance Premiums
Have you ever wonder why car insurance costs vary from one car insurance company to the other? This is due to the different type of computation factors that car insurance companies use to derive the car insurance cost. Based on the answers that you replied to the car insurance company, they will . . .
Youth Entrepreneurship, A Disappointing Truth
The psychology of entrepreneurship can be very rewarding to one who dreams of starting their own business. The freedom of being your own boss has billions of people seeking financial independence and other entrepreneurial expectations. But is entrepreneurship for everyone? Are their any restricti. . .
5 Tips For Solving Your Debt
A few times I wonder what sort of credit system moved the global economy 200 years ago. If the intention of getting into a business is meant to 'help' fulfill the needs and wants of someone, I don't see how credit card salesmen can drove more people into debt and backruptcy. Clearly most people f. . .
10 Habits of Highly Unsuccessful Business Owners and Managers
Do you spend every waking minute at work? Do you find it difficult to take time out for you? Are you constantly working in a mess?The Small Business Owner These people tend to be involved in every aspect of their business from being the bookkeeper, marketer, human resources manager, mediator, cus. . .
How to Stay Positive in a Negative World
Have you noticed how you feel when you're around positive people? You feel uplifted, refreshed and energised. You learn that life is what you make it and that you make your own 'luck'. Consequently the opposite is true when you're unfortunate to be with negative people. They drain your energy, ar. . .
How to Look After Your People so They Look After Your Business
Hi Imagine being supported in your business by a team that were reliable, competent, communicated effectively with clients and colleagues, had heaps of initiative and a great attitude.No, this is not a pipe dream. It can happen for you. However it takes an investment of time and energy on your pa. . .
How to Easily Accelerate Your Profits
Hi I’m always amazed at how disorganised most businesses are. The huge amount of opportunities that fall by the wayside due to poor management. Let me tell you what happened to me recently. The Car Dealership I stopped off at my local dealership as I was interested in updating my current vehicle.. . .
Team Effort Pays Off for Entrepreneurs
Business owners should not be running the day-to-day activities within their companies. In order to bring small and medium size companies to newer and stronger levels, systems should be running companies. Owners must be in a position to step back and focus on working on the business rather than i. . .
Narcissism in the Boardroom
The perpetrators of the recent spate of financial frauds in the USA acted with callous disregard for both their employees and shareholders - not to mention other stakeholders. Psychologists have often remote-diagnosed them as "malignant, pathological narcissists".Narcissists are driven by the nee. . .
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.They’re entitled to wonder where their money went when they don’t see behaviors like members. . .
Can You Say No?
As a manager you are constantly being asked to do things - by your boss, by one of your fellow managers, by the head of another department, by one of your staff.Your working life is a constant bombardment of requests coming from all quarters.Your boss will ask you for a quick report on something . . .
Corruption and Transparency
I. The FactsJust days before a much-awaited donor conference, the influential International Crisis Group (ICG) recommended to place all funds pledged to Macedonia under the oversight of a "corruption advisor" appointed by the European Commission. The donors ignored this and other recommendations.. . .
If Your PR Can't Do This, Bag It!
As a business, non-profit or association manager, why continue a public relations effort that doesn’t deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives? Time for a change. One that will base your PR effort on a fundamental premise t. . .
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need? I mean, the concern is valid. What your most important external audiences believe . . .
Economics - Psychology's Neglected Branch
"It is impossible to describe any human action if one does not refer to the meaning the actor sees in the stimulus as well as in the end his response is aiming at." align=rightLudwig von MisesEconomics - to the great dismay of economists - is merely a branch of psychology. It deals with individua. . .
Are You In The Right Online Business?
Did you select the right online business to pursue? People that are struggling find it difficult to admit they are possibly in the wrong business. Fortunately for everyone, many bad decisions can be corrected if recognized early enough. This article is intended to help you understand the avail. . .
OPEC's Swan Song?
Indonesia's Energy Minister, Purnomo Yusgiantoro, is unhappy with the modest production cut, from June 1, of 2 million barrels per day, adopted by the Organization of Petroleum Exporting Countries last week. He intends to demand further reductions at the June 11 get-together in Qatar.The deal str. . .
Are You A Stockaholic?
Today's society gives special recognition to alcoholics, sexaholics, binge-aholics, shopaholics, chocaholics and other "-aholics". What about stockaholics? Stockaholics are people who are overly obsessive about their stock market investments. As approximately 50% of U.S. households directly or in. . .
You Are Losing Customers By Not Doing This
Not doing what, you ask.Writing and submitting articles.Writing articles is a cost- effective way of promoting your business. It exposes you to potential customers in a way that few other marketing vehicles do.Writing and submitting your work to online sites gives you fr*ee marketing opportunitie. . .
Disaster Prevention Tips For Hiring A New Manager
It happens over and over in businesses every day.Within large companies, people are promoted to management positions to reward them for performance as individual contributors. After all, the compensation system limits reward options, so why not just promote them?In small businesses, the owner is. . .
9 Things You Must Do To Maximize Your Chances Of Obtaining A Small Business Loan
To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria. To vastly increase your chances of a successful funding application, you will ne. . .
The Ecology of Environmentalism
The concept of "nature" is a romantic invention. It was spun by the likes of Jean-Jacques Rousseau in the 18th century as a confabulated utopian contrast to the dystopia of urbanization and materialism. The traces of this dewy-eyed conception of the "savage" and his unmolested, unadulterated surr. . .
The Self-Appointed Altruists
Their arrival portends rising local prices and a culture shock. Many of them live in plush apartments, or five star hotels, drive SUV's, sport $3000 laptops and PDA's. They earn a two figure multiple of the local average wage. They are busybodies, preachers, critics, do-gooders, and professional . . .
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