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Internet Marketing and Your Old Age
Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U.S. Congress about the cost of future retirement benefits.You may rec. . .
Instant Rapport: The Key to Sales Success
Did you ever meet someone with whom you just clicked? Someone who was so much like you that you practically knew what he was thinking? How comfortable did you feel with that person? Did you trust him? Chances are that you have very high rapport with that person.Rapport means harmony between p. . .
Having Trouble Motivating Others? Try WIIFM
Recently my fourteen-year old son Matt dressed up as Santa Claus and attended a Christmas caroling event for one of my professional organizations. Was my son excited about the idea of spending one of his evenings singing to seniors instead of being with his friends? Not really. Then how did I . . .
How To Prevent Your New Manager From Becoming A Statistic
According to a study by the Manchester Group, 4 out of 10 new managers fail in the first 18 months! The top 5 reasons cited: Not building partnerships or teams with colleagues and peers Unclear expectations Not enough political savvy Takes too long to learn the job Inability to balance work and . . .
To Be An Effective Leader, Do A Check-up From The Neck Up
Before we can effectively lead anyone, we must take an introspective view of ourselves. We must do a check-up from the neck up. We must be certain that the thoughts and attitudes we hold are in alignment with the role we perform.Check Your VisionAs a leader you need to have vision of what you w. . .
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.1. Print out flyers or business cards and take them to your. . .
Why Do You Want PR?
To get someone’s name in the newspaper or a product mention on a radio talk show? If that’s all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality: people act on their own perception of the facts, leadi. . .
PR: Let's Talk Fundamentals
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 840 including guidelines and resource box. Robert A. Kelly © 2003. PR: Let’s Talk FundamentalsHow much more fundamen. . .
Cash Flow Management
Cash. Most people want more. When running a small business it's particularly important to monitor how cash is coming in and how much cash is going out. This month, I'd like to take a few minutes to share some ideas on cash flow management as in how you can keep more cash in your business for a lo. . .
CAUSE AND EFFECT! CHOOSE A PATH...
Three steps to your Personal Transformation: Awareness and Perception Law of Cause and Effect Law of AccumulationThese categories are what you need to understand in order to be in total control of your being!Most go through life never reaching their potential because they never take control of al. . .
10 Ways For Entrepreneurs To Find More Time
It's occurred to me lately that I don't feel like there's enough time to do everything I want to do in my business. Between working with clients, writing books and articles, teaching/training other professionals, marketing, and just living a good life, there seems to be less and less time in each. . .
What Are Ringtones
What is Ringtones?Ringtones are melodic sounds a cellular or cell phone makes when an incoming call or message arrives. Since cellular phones are significantly more sophisticated than landline phones, ringtones can be personalized to suit the owner's personal taste. A variety of ringtones have ap. . .
The Harvest: Shared Power
The fall harvest comes upon us once a year. The farmers collect the sometimes-scant rewards of their heroic efforts begun months before. For those of us who are hobby or family gardeners, fall is the time for us to pluck the firm orange pumpkins, the deep green flowers of broccoli, and the plump . . .
Becoming An Empowered Consumer
How many times have you said to yourself…"I just wish that company would treat me like they appreciated my business!"? For many years I trained Customer Service Reps at a large corporation. There is no doubt that it was during those years I personally became a consumer with rather high standard. . .
Clean Up In An Office Cleaning Business
With the economy still trying to recover, and unemployment still high inmany countries, a good solution for many people is to find an easy tooperate business. Most people think of large expenses or a lot ofexperirnce needed when they think of running a business, but there is aunique business that. . .
Secret and POWERFUL Way To Build Your Opt In List
I decided to write this article to show you a very powerful method how you can instantly BOOST the size of your opt in list. This method is very powerful yet not many people use it.This method can quickly add several hundred subscribers to your list and can be implemented in minutes. All you need. . .
Interview With Michael Murray: "Autoresponder Basics"
This interview is with Michael Murray, the author of a top selling ebook titled “Autoresponder Basics.” Michael is also involved with many excellent affiliate programs. Terry: Michael, this is a real pleasure to talk about your experience and business on the Internet. To start off, how did you ge. . .
Give yourself a Boss' Day Gift, Part 2: Are you the position or the person?
Are you the position or the person? Bosses can lose their own identity sometimes. It’s easy. It happens a lot. The results are devastating to both the workers and to the supervisor. When we are the boss, there are many dangers in becoming you the ‘position’ instead of you the ‘person’. There are. . .
Give Yourself a Boss’ Day Gift
Become a better boss and reap the benefitsAnother interesting study was done. One that should really catch our attention. It reveals that employees who are happier and treated well, produce better results than those who are unhappy. And most frontline workers are unhappy and are looking elsewher. . .
The Narcissist in the Workplace
To a narcissist-employer, the members of his "staff" are Secondary Sources of Narcissistic Supply. Their role is to accumulate the supply (in human speak, remember events that support the grandiose self-image of the narcissist) and to regulate the Narcissistic Supply of the narcissist during dry . . .
Body Language Speaks Louder Than Words
Has it ever occurred to you how much you are saying to people even when you are not speaking? Unless you are a master of disguise, you are constantly sending messages about your true thoughts and feelings whether you are using words or not. Studies show that your words account for only 7% of the. . .
How To Seal The Deal In Seven Seconds
Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is the average length of time you have to make a first impression. If yours is not good, you won’t get another chance with that potential client. But if you make a great firs. . .
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach. Why not shoot for a 1-2 PR punch? First, focus sharply on those external audiences who play a major role in just how succ. . .
Why All Managers Are Alike
Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives. But even in their own best interests, too few involve themselves in their public relations effort to the degree they should. The result can be a PR program. . .
The Benefits of Catalog Sales For Your Business:
Things to watch out for when selling your product in catalogs.Giving away the farm. Many catalogs will ask for a multitude of discounts and concessions before they even place one order. You give them a set price for your product. But they insist on a lower price. They expect you to pay freight. T. . .
Finding a Loan With Bad Credit
No matter what your credit history is the simple fact is that at some point in your life you will need a loan. If you have a few black marks on your credit report and you are feeling that your bad credit will not enable you to qualify for loans, do not feel despair because there are banks that wi. . .
What Paper or Computer Files Should You Keep?
As business people we must deal with a great deal of paper and information from email and the net every day. You need to know however, that according to the "Pareto Time Management Rule," only 20% of all paper and information is important. That leaves 80% that is not important. It's just another . . .
Are You a Marketing Octopus, or a Marketing Worm?
One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad. The best marketing strategy does no. . .
A Rough Guide to Everyday Mental Calculation!
We all need to check a bill from time to time. The problem is, how do you do it when you're in a rush, when you're under pressure, and when you don't have a calculator handy? Actually, it's not at all difficult if you know what to look for. Here's how to do it... Example 1 --------- Suppose you a. . .
How to Help Your Company Become a World Class Company
Most people think real change in an organization occurs as a result of top-level leadership. This isn't always the case.Oftentimes, it's someone within the rank and file who stands up and challenges the status quo. Remember the old adage, "If the people will lead, the leaders will follow."Years a. . .
Handling Customer Complaints
Handling Customer ComplaintsEven the best business will receive an occasional customer complaint. Knowing how to resolve these complaints will help you gain loyal customers who will then refer others to your business. Here are some important tips.1. Listen carefully to the customer and gather as . . .
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you lau. . .
Masterminding Your Way To Greater Success
Napoleon Hill coined the concept of the mastermind alliance in his classic book Think and Grow Rich. He believed that a group of like-minded, achievement-oriented individuals could dramatically leverage each other's success.The old adages still hold true today, "the sum of the whole is greater th. . .
10 Tips for Investing in Distressed or Foreclosed Properties
1. Search on the world wide web for distressed or foreclosed properties as a starting point. Use a professional REALTOR to identify great foreclosure deals for you. You may be successful at searching the web on your own, but keep in mind some of the information is outdated, some may be incorrect. . .
Start Small and Your Wealth Will Get Bigger
We’ve all heard the phrase, “You have to start somewhere.” Nothing could be truer of creating wealth and prosperity in your life. Sometimes the idea of becoming wealthy can seem so overwhelming that we don’t know where to begin. After all, if we’re up to our eyeballs in debt or barely making it, . . .
Managers Need Basic PR
True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be. Unfortunately, a primary . . .
Know Thy Finances
The first step to financial success lies in knowing your financial situation at any given time. There is an anecdote attributed to John D. Rockefeller--that as a child he was given a monthly allowance from his parents, but upon stipulation that he had to save 10% of it, give away 10% to charity, . . .
Ten Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). (2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives. (3) Identify a problem and show people how. . .
10 Fool Proof Ways To Intensify Your Profits
1. Create benefit intensifiers for your list of ad copy benefits. Example, The Benefit: "Save More Time", The Benefit's Intensifier: "Never Seen Before". 2. Use a little humor in your ad copy. It could be the little extra motive you need to close a sale. People are usually per. . .
PR Going According to Plan?
Think carefully! You’re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives. But even a yes response to the headline above leaves the really big question unanswered – does your current public relations pla. . .
Rolling your 401k: Contributory IRA vs. Rollover IRA
In an ideal world you would start your working career with a great company in your early 20s, steadily climb the corporate ladder, retire at age 65, and draw a sufficient income from your accumulated 401k account to live happily ever after.Unfortunately, that’s not how the real world works. If yo. . .
Getting Software Developed for Your Business
At some point, your business is going to need to have some software development. Maybe your business is small, but existing software doesn't fit your needs. Maybe your company is larger, with significant technology resources already, but you need an outside perspective. Whatever the reason, it ca. . .
Hawala, or The Bank That Never Was
I. OVERVIEW In the wake of the September 11 terrorist attacks on the USA, attention was drawn to the age-old, secretive, and globe-spanning banking system developed in Asia and known as "Hawala" (to change, in Arabic). It is based on a short term, discountable, negotiable, promissory note (or bi. . .
7 Bits Of Critical Information You Can't Afford NOT To Know About Your Customers
If you think customer relationship management is just a piece of software, you're dead wrong. Customer relationship management is about understanding your customers. It's about really knowing them as individuals, knowing what they mean to your business, and most of all, knowing what you need to. . .
The Macedonian Lottery
Every conflict has its economic moments and dimensions. The current conflict in Macedonia perhaps even more so. The USA and its Western allies regard Macedonia as a bridge between Greece, Bulgaria, Serbia and Albania. Hence the EU's plans for the revival of transport corridors 8 and 10 connectin. . .
Unravelling the Data Mining Mystery - The Key to Dramatically Higher Profits
Data mining is the art of extracting nuggets of gold from a set of seeminngly meaningless and random data. For the web, this data can be in the form of your server hit log, a database of visitors to your website or customers that have actually purchased from your web site at one time or another. . . .
Managers, Have You Been Shortchanged?
You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinki. . .
Change or Die! To Change Your Organization, Hire a Business Coach
It is a common business axiom – change or die. As a small or mid-sized business owner or a manager, there will be times you will need to make changes in your organization but may not be sure how to go about it. Change is hard to implement and even harder to sustain. Think about all of the people . . .
Are You Overlooking Your Best Referral Source
Studies show that current employees can be the number one source of candidate referrals. As a bonus, candidates referred by employees often ramp up to full productivity faster than candidates from other sources. So how are you taking advantage of this? Do you have a formal employee referral progr. . .
10 Ways To Maintain Profits In A Slow Economy
1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them. 2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product. 3. Cross promote your products a. . .
The Distributive Justice of the Market
"(1) Each person is to have an equal right to the most extensive total system of equal basic liberties compatible with a similar system of liberty for all. (2) Social and economic inequalities are to be arranged so that they are both: (a) to the greatest benefit of the least advantaged, consiste. . .
Print Buying Consultant
Ten Money Saving Tips for Print ManagersDespite their stated desire to realize savings from streamlining the various components associated with the print buying process, it’s been my experience over the years, that many print managers neglect to do some of the easy things that can add up to signi. . .
Market Impeders and Market Inefficiencies
Even the most devout proponents of free marketry and hidden hand theories acknowledge the existence of market failures, market imperfections and inefficiencies in the allocation of economic resources. Some of these are the results of structural problems, others of an accumulation of historical li. . .
The Criminality of Transition
Lecture given at the Netherlands Economic Institute (NEI) on 18/4/2001Human vice is the most certain thing after death and taxes, to paraphrase Benjamin Franklin. The only variety of economic activity, which will surely survive even a nuclear holocaust, is bound to be crime. Prostitution, gamblin. . .
Insurance and The Engineer
The world is no longer right when the two words, Engineer and Insurance are used together, side by side in a conversation. Individually they are words that justify their use, with their own explanations and own meanings as those that compile dictionaries see fit! They each serve their own purpose. . .
The Revolt of the Poor: The Demise of Intellectual Property?
Three years ago I published a book of short stories in Israel. The publishing house belongs to Israel's leading (and exceedingly wealthy) newspaper. I signed a contract which stated that I am entitled to receive 8% of the income from the sales of the book after commissions payable to distributors. . .
Before Getting A Franchise
Buying into a franchise is a great way to be part of a recognized brand with the benefit of lower advertising outlay. With many franchises to choose, here are some tips before you get involved with franchise:Get The Support of Your Family:The success of your franchise is also the acceptance of y. . .
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success. And again when those outside stakeholder behaviors deliver result. . .
The Inferno of the Finance Director
Sometimes, I harbour a suspicion that Dante was a Financial Director. His famous work, "The Inferno", is such an accurate description of the job that it cannot be otherwise. He is fervently hated by the workers. He is thoroughly despised by the other managers ("mean bastard" is his common nicknam. . .
Great Interview Skills
Going for a job interview can be a harrowing experience. The reasons are varied: A job applicant may not have the necessary relevant working experience or may be worried about the inability to answer difficult questions. Even the pressure of needing a job to pay for the living expenses can cause . . .
Beating The Business Blues
Internet marketing is a wonderful business, but if you are like me, there are days when you get really down and just can't seem to get going. This is compounded for some people with the Winter Blues. Sometimes sitting in your lonely corner of the bedroom or living room, it seems like you are the . . .
Don’t Work for Your Money, Make it Work for You!
Well, the New Year is around the corner and so are New Year’s Resolutions! It’s such a great time of year to consider what the past year has brought us and what we want to create in the coming year.To help you get started thinking about the coming year, we are publishing a series of articles on t. . .
Effective Resumes
A resume is normally the first contact point between an employer and a job seeker. It serves the purpose of providing a summary of why a candidate is suitable for a job (cover-letter) and his relevant qualifications/experience.In this article, advice about creating effective cover letters will be. . .
A Renewed View of the Modern Business Culture
Life can sometimes be unexciting if not refreshed by the will to create according to one's own conscience and freedom. Often, the power of passion fuses into unexciting or appealing activities. One sometimes expects to be free from the demands, the macro-strings of the society, so that one could . . .
Immortality and Mortality in the Economic Sciences
Roberto Calvo Macias, a young author and thinker from Spain, once wrote to me that it is impossible to design a coherent philosophy of Economy without accounting for the (sad?) fact that we are mortals. This insight is intriguing. It is not that we refrain from Death in dealing with matters econo. . .
Credit Report And Correction Techniques
The three major credit bureaus, Experian, Equifax and Trans Union are similar and feature a "Credit Score", which is created from credit report data submitted to them about you. Their report includes where you live, your bill-paying habits, and bankruptcy and arrest information. The information c. . .
A Manager's PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. Whe. . .
The Myth of the Earnings Yield
Abstract A very slim minority of firms distribute dividends. This truism has revolutionary implications. In the absence of dividends, the foundation of most - if not all - of the financial theories we employ in order to determine the value of shares, is falsified. These theories rely on a few im. . .
Great Tips Of Choosing An Office
You have decided to strike it out on your own and set up a business consultancy. Chances are you want to look at getting your own office premises. Besides ensuring that your rental payment does not create serious cash-flow problems in the medium term, you have to look out for these other factors:. . .
Take This Job and...Re-staff It
Deciding to leave a job isn’t easy. In fact, quitting a job requires courage, especially in today’s soft economy when the unemployment rate has reached 6.4%. However, in a tight job market, some people consider leaving their jobs without having another “lined up”.When after a careful evaluation . . .
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