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The #1 Most Common Goof Businesses Make With Their Yellow Pages Display Ads
Imitation is the most sincere form of flattery. But, when it comes to yellow page display ads, you better know who you're imitating and why! A yellow page ad is supposed to do one primary thing: get people to call your business. If it's a really good ad, it should get people to mentally discount . . .
New Years' Resolutions for Your Business
You can meet your goals for your business this year. Consider these resolutions as ten steps to your success in 2005.1. Develop a business plan or strategic plan. You won't get where you're going unless you know where you want to be and let your employees know as well. 2. Constantly Promote Your . . .
What To Consider Before Approaching Lenders
Dealing with a bank doesn't have to be like walking through a maze in the dark. Keeping the following points in mind when you approach a bank should help you through the process. Lenders are looking to satisfy themselves of the following:1. That the business can make the regular interest and prin. . .
Adam Smith the Real-life Grinch Who Stole Christmas and Won
At about this time each year, without fail, the lament will go out about how the real meaning of Christmas has been lost. This pre-Christmas tut-tutting is as much of a tradition as the obligatory Christmas cards, and treated in the same casual way. But for many, Christmas was stolen and Dr Seuss. . .
Why Even A Simple Contract Can Save Your Bacon
Every business owner says it; "Do I really need a written contract?" The answer is "YES, YES and YES!" Using a written contract is like buying insurance for your business deals, but much better. What Is A Contract? Simply put, a contract is an enforceable agreement between two or more parties. Th. . .
Principles for Total Prosperity In Business And Beyond
Are you looking for that “something” to give you the winning edge in your business? Is success still elusive even after burning both ends of the candle? Well, you may be looking for success in al the wrong places or you may not have an accurate picture of what true success is. In a fast-paced soc. . .
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives. It all happens when you do something positive about the behaviors of those . . .
Before They Buy What You Say - 10 Steps To Selling Yourself
You are the product We're all in the selling business whether we like it or not. It doesn't matter whether you're a lawyer or an accountant, a manager or a politician, an engineer or a doctor. We all spend a great deal of our time trying to persuade people to buy our product or service, accept ou. . .
Tap Into The Job Market
If you're currently in the job market, here's the little known secret to tapping into the most lucrative, yet hidden jobs available. Even in this economy, there are still millions of great jobs out there. It's just that many of the best ones never make their way to the classifieds. Instead, they'. . .
Pharmaceutical Branding
Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting. Pharmaceutical industry branding is immature compared with the consumer and business-to-business segments—but that is largely. . .
Emotional Fulfillment - Controlling Your Own Destiny
Does A Franchise Meet Your Needs?When you think of becoming a businessperson by making the transition from employee to Franchisee, you don’t generally think in terms of emotional fulfillment. However, in reality, the evaluation of emotional factors should play a significant role in making that fi. . .
Going Against the Conventional Investment Wisdom
First of all, I want to give everyone the disclaimer that I am not a registered financial advisor and I don’t play one on TV. Therefore, I cannot legally provide financial advice and I will not do so. This is for informational purposes only and I’m not recommending any of my personal investment s. . .
Something From Nothing, With Something To Share
Betrayal, it can hit you like a load of bricks falling from the sky, leaving you with a pit in your stomach that no pill can cure. Starting your own business is hard enough, however when your inside people are working against you as well, it can make the toughest of souls weak at the knees.Let me. . .
Don’t Discount the Temporary Position Interview
If you think, 'it's just an interview for a temp job -- no big deal,' that's where you're mistaken. Some wonderful opportunities, networking connections and careers have resulted from temporary positions. Temporary assignments today run the gamut from receptionist to CEO and beyond. And since an . . .
Ten Ways Start-ups Use Venture Leases And Loans To Generate Millions
The rise of venture leasing and lending has created an opportunity for sophisticated entrepreneurs to gain a competitive advantage. Savvy entrepreneurs are using venture leases and loans to generate millions of dollars for shareholders by leveraging existing venture capital. They have discovered . . .
5 Steps to Continuous Process Improvement
Part One of Creating Well-Defined Processes SeriesWhat if your sales increased from $100,000 to $110,000 per day and your profit increased from $10,000 to $11,000 – did you improve by 10%? The answer might shock you...Because the answer is no. No improvement occurred. In fact, your process dete. . .
The one essential thing you need to make money on ebay
With literally millions of auctions taking place on ebay.com all the time, you can probably already guess what the number 1 essential you need in order to succeed on ebay. You need a 'USP'. What is a USP? Simple - a Unique Selling Proposition. Something that sets your auction apart from all the o. . .
It’s About That Time
As we’ve reached the half way point of the year I’m thinking this might be a good time to pull up and evaluate things. Look back over the first 6 months, and look ahead to the upcoming days and months. Get some clarity. You know?Ask ourselves some questions. Get some answers. This is also a good . . .
Fortune 500 Budgeting For Our Personal Lives
January and February are traditionally busy months in the financial industry as many New Year's resolutions typically include the goal of becoming debt free or saving for a major purchase. While many of our clients understand the importance of getting professional help when managing their busines. . .
Imagine PR Like This Helping You
As the kids say, how cool is this? You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours – behaviors that MOST affect your operation. What you’re doing, of course, is creating the ve. . .
How to Size an Emerging Market
In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their “relevant market” in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific ni. . .
Photography Jobs: Do You Have a Future in Photography?
There is a wide world of photography. It touches each of us in our lives on a daily basis in some form or another. Photography is so much a part of our culture now that we hardly even notice all the places that it exists. When you watch television, look at a magazine or even view a billboard on t. . .
Lotto's - It Is All About Trust, and Honesty !
This week I received e-mails from a lady who participated in the match 5 competition, the match 5 competition is behind the link "Win 1000£" on the VWD website.http://www.e-vwd.com/redir.asp?m=1000000&target=/default.asp?goto=/vwdguest/match5.aspThe lady believed she had won a much larger price b. . .
Which ITIL Process Should I Implement First?
Some ITIL consultants propose that one must start with Service Level Management. Theoretically, it would be the perfect option, but how are you going to negotiate SLA's on your MTTR (Mean Time To Repair) if you are not measuring your MTTR through Incident management. This way you will get an idea. . .
Different Types of Credit Cards and Features - Part 1
Just as there are too many credit card companies to count, there seems to be just as many different credit cards, all claiming to offer you the best possible deal. Since no two people are alike, not all programs and incentives will work the same for everyone. Finding the one that works best for y. . .
How To Make A Lot Of Money On The Internet Doing Nothing
"You can make a lot of money on the Internet doing nothing!" That's the number one Internet marketing myth. It's an urban legend, of course. But yet, that ideaology is still pervasive on the Internet. So, I'm here to give it to you straight. Yes, you can make a lot of money on the Internet. But y. . .
Can You Really Make Money While You Sleep?
If you’ve been utilizing the Internet for any length of time it’s likely you have been bombarded with junk mail claiming you can make money “while you sleep.” Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep? The answer . . .
Gold Heading to $1,000 an Ounce: 13 Reasons Why This Can Happen
Many people are not aware that Gold peaked at over $850 an ounce in the 1980's. It has been in a bear (depressed market) for 20 years since but Gold has been marching higher for three and a half years, even in the absence of major inflation. Now, as investors rush to gold as a hedge, you can expe. . .
Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody!
I know you've heard this a thousand times, but from the looks of things few businesses are following the advice…Far too many businesses (online or offline) define their target market as “anyone with a pulse and a wallet.” (Not always in that order.)You read their sales copy and it's the same old. . .
Building an Action Plan
Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You may as well be going into your workday blind.This is why it is so very important to have an action plan.An action plan, simply put, is a plan of action, there just. . .
Recruiters: The Challenges of Executive Head Hunters
Once upon a time, head hunters were no more than common cannibals. Some people still view them that way, but executive recruiters are a vital link in a chain that keeps major enterprises functioning well.The top positions at any organization dictate the fortunes of the company, the shareholders a. . .
Increasing Conversions Through Action-Oriented Copywriting
I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want. . .
Re-Discovery Procedures for Building Effective Management Systems: Phase V
Part One of Series: http://www.bizmanualz.com/articles/01-13-05_Systems_Discovery.html?src=ART42Part Two: http://www.bizmanualz.com/articles/01-18-05_Systems_Planning.html?src=ART43Part Three: http://www.bizmanualz.com/articles/01-27-05_Systems_Development.html?src=ART44Phase Four: http://www.biz. . .
Do Yourself A Favor: Provide Outstanding Customer Service!
Your customers are your business. Without them, life would be very difficult. The best way to keep your customers, and get new ones, is to provide outstanding customer service. Any contact with a customer provides fertile ground for giving great customer service. On the phone, try smiling when yo. . .
The Secret of Wealth
"The way to wealth is as plain as the way to market -- it depends on two words, industry and frugality; that is, waste neither time nor money, but make the best of both. Without industry and frugality nothing will do; with them everything." -- Franklin.AS a man chooses his coat for its wearing qu. . .
How to Improve Your Management Procedures’ Usability
Are your people consistently following your procedures? Each year, organizations lose thousands of dollars through common mistakes and lapses in usability. But what does that mean for business owners and executives?Ask yourself: Are your required actions described thoroughly and accurately, or a. . .
Ask the Credit Counselor
Q: I am getting married soon. My credit is great, but my husband can’t even get a credit card in his own name due to past credit problems. How will his credit affect mine?A: The good news is that the credit histories of spouses are not merged. In fact, it is possible to keep your credit history c. . .
How to Meet Quality Standards with ISO 9001
In today’s hectic business environment, it is vital that we are all on the same page, right? But how do we know if we meet those standards? Business owners and executives can avoid the uncertainty, and that’s where ISO 9001 certification comes in.Standardizing Quality SystemsThe ISO, or Internati. . .
Filing for a Patent
How many times does this scenario happen: You have a great idea. You think you can make millions. You tell all your family and friends about it. The next thing you know, your great idea is being broadcasted on infomercials and some other guy is making millions off of your idea. In order to preven. . .
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives. Still, many realize they need more than that to win the long-range bat. . .
Bullet-Proof Your Business
Today’s business environment isn’t getting any easier, nor will it get easier anytime in the future. I’m not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating costs are just a few of the issues we deal with ev. . .
Improve Your Bottom Line, Benefit From Employee Ideas
Customers want our products and services to be better, delivered faster, and produced less expensively. This means that everything we do needs to be improved. To stay competitive in this world we have to be better then we were last year and we should be prepared to be better next year. We must c. . .
What Your Employees Want You to Know (But You Might Be Afraid to Ask)
This is a challenge for every company owner and manager. You have tremendous plans for growth and expect a lot of your employees. But do you know if the company is meeting your best employees’ expectations? Are you providing the type of environment that supports high productivity and high quality. . .
10 Critical Questions to Ask Before Hiring a Consultant
Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve. 1. Most consultants fo. . .
Five Defining Characteristics of Great CEOs
1. Personal insight. Great CEOs are great leaders. They know themselves and what they stand for. They have been called on all their lives as problem solvers because others know them to be fair and impartial. People respect their opinions and look to them for guidance. Great CEOs are mature as pe. . .
The Hawk and the Mouse - Retirement Saving
There once was a hawk, ferocious and swift. He was young and agile with many years of life to hunt the open ranch lands. In a nearby field, a mouse scurried about the ground. The hawk saw the hurried motion and swept speedily toward the rodent.Just as the hawk's shadow engulfed the smaller roden. . .
A Fast and Simple way to Update Your Business
You open your computer, the flashing button says, “We have a new update for your software program. Do you wish to update now or later?” You choose the Update Now button and immediately your computer begins to download a new version of the software program. What is the program updating? It’s f. . .
Scared To Pull The Trigger?
I think that many startup web hosts face a certain problem. Pulling the trigger to turn the business live and get real customers. You are preparing your website to look great and to be fully functional but are you ready to pull the trigger mentally? Starting a new business and getting ready for l. . .
The Ideal Length of Your Business Plan
How long should a business plan be? A business plan needs to be whatever length is required to excite the investor, prove that management truly understands the market, and detail the execution strategy. From surveys of investor needs, Growthink has found that 15 to 25 pages of text is the optimum. . .
Implementation Procedures for Building Effective Management Systems: Phase IV
Part One of Series: http://www.bizmanualz.com/articles/01-13-05_Systems_Discovery.html?src=ART42Part Two: http://www.bizmanualz.com/articles/01-18-05_Systems_Planning.html?src=ART43Part Three: http://www.bizmanualz.com/articles/01-27-05_Systems_Development.html?src=ART44Next Week: Re-DiscoveryBef. . .
Giving Yourself An Edge During The Interview Process
There’s more to successful interviewing than writing a resume and showing up, but most people either don’t know or can’t be bothered to do those extras that may set you apart from the hundreds of applicants competing for your dream job.One of the first things you should do is to make sure your r. . .
7 Obscene Tricks Perpetrated On You By Your Credit Card Company
Obscene is usually associated with pornography while credit cards enjoy a more discreet association. At least that is the perception. This article will change your perception.It is my belief, and may become yours after you read the 7 tricks, credit card issuers should be classified with pornograp. . .
Present Statistics In Context
“I didn’t have 3000 pairs of shoes. I had only 1600 pairs.” --- Imelda MarcosEverything’s relative. A million dollars sounds like a lot of money to someone who makes an average salary, but it’s a drop in the bucket to a Warren Buffett or a Bill Gates. Running a hundred metres in a few seconds see. . .
Five Steps to Increase the People Power in Your Business
Take some bold steps and help your employees and business partners open up to real change and help them start thinking again to the longer term. Send a message that you are ready to commit to new ways of thinking and that that includes a commitment to the success of your employees in the changing. . .
Understanding Finance To Make Your Life Easier
What is finance and what do you need to know? Finance can mean different things. It may refer to your personal financial situation. It could refer to your investments or a business's investments. It could refer to a credit or loan purchase. Financing can be involved in your life in different ways. . .
Olympic Games parties can add fun, excitement and achievement to your workday
Businesses and other organizations can capitalize on the interest and excitement the 2004 summer Olympic Games will create when they’re held in Athens, Greece, August 13-29. Channel this heightened enthusiasm into the achievement of your organization’s goals – whether sales, marketing, customer s. . .
Five Essential Hiring Practices
Recruiting and hiring are often done in haste, leaving the company to repent in the long run. Today, there’s a reason to be concerned about negligent hiring. Negligent hiring means you and your company can be sued if one of your hires injures other employees, especially if you could have foreseen. . .
5 Steps to Identify Core Processes
Part Two of Creating Well-Defined ProcessesSeriesPart One: http://www.bizmanualz.com/articles/02-08-05_Process_Improvement.html?src=ART83Next Week: ImplementationLast week, we raised the question: how do you know where to begin? How can you identify a gap in one of your company’s core processes?T. . .
What You Don't Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money’s worth. Instead, pursue public relations that does nothing less than alter individual perception and lead to . . .
You Can Get There From Here...
But first you've got to raise your standards.I know at some point you had big dreams. You felt and believed that you were going to change the world in some significant way. Make things better, safer for our kids. Something.You knew deep down that you had a special gift that no one else has.You kn. . .
Credit Enhancements: Seven Tips For Enhancing Business Credit Transactions
What are the avenues available to businesses with weak credit profiles or to companies pursuing credit transactions that are perceived as too risky by credit providers? Many companies apply for credit at banks, finance companies or equipment leasing firms and are routinely rejected due to the hig. . .
Top 7 Small Business Sites for 2005
If you want to start a business in 2005, and start making money almost immediately, the sites listed below are some of the best I have found. I've chosen each site because it is absolutely outstanding in providing the tools you need to get started, as well as taking you through the steps you need. . .
What's Your Client's Style?
When it comes to effective selling, one simple fact never changes: Selling is a relationship business. You already know all about your company’s products and services – and you’ve learned the fundamental aspects of the sales cycle.But have you ever asked yourself … What helps one salesperson de. . .
Student Credit Cards
With graduate debt averaging over £12,000, the ability to spread the cost of further education using a student credit card is obviously attractive. Adding to their appeal is the fact that these cards are relatively easy to obtain. Unlike many standard credit cards, they are available to people wh. . .
Turn your Business’ New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolut. . .
Aptitude Tests Reveal the Difference Between Your Aptitude & Ability
Aptitude tests measure your skills, abilities, values, interests and personality in order to help you determine which careers you might be best suited for and eliminate those that you are not. Aptitude tests are some of the most important tools to anyone considering a career change.Job satisfacti. . .
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strateg. . .
The Rules of Horse Racing - Types Of Bet
How to bet on horse racing and win! The first thing to understand is that in traditional horse racing betting, you are in direct competition with the 'bookie' - the person or company that lays the odds. They want your money, and you want theirs. Each bookie has an 'oddsmaker' - a person or system. . .
How To Choose A Website Designer
When you’re self-employed, choosing a website designer is a crucial decision, as a good website can bring you more business and a bad one can drive away prospective customers. Below are some important things to consider when selecting a website designer for your new site or site redesign.What Ty. . .
Are you in AWE of your Employees?
Employers have become so concerned about seeming “unfair” or worse becoming the victims of lawsuits by unhappy ex-employees that they’ve stopped requiring minimum standards of employees. This can only lead to poor individual and eventually poor company performance. Your best employee performers w. . .
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