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Loyal Customers Take Commitment
In today’s competitive world of retail, many stores are implementing external marketing programs designed to attract new business. Unfortunately, the cost can be very high with little return on investment. What is often lost in the mix is the fact that it can be much more cost effective to have a. . .
10 Ways To Find The Money Hiding In Your Paycheck
No matter how tight things are financially for you; no matter how bleak you think that 2005 might be, if you are earning a paycheck then there's extra money hiding in it. You just need to know where to look. Here are 10 ways to bring that money out into the open. 1. Get an instant raise from your. . .
Will Your Great Idea Sell?
No matter how great your idea is, if the market isn't ready for it, or if it's already saturated, you just won't profit from it, at least not at the moment. So how do you know if it's just another great idea or a money tree ripe for the picking? How about some basic market research. There are a f. . .
Don't Need No Stinking PR?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 955 including guidelines and resource box. Robert A. Kelly © 2003. Don’t Need No Stinking PR? Almost assuredly you do. . .
Radio Interviews - How to get them!
The complete article together with preactical excersises and Coaching tips can be found at www.my1stBusiness.com.Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling y. . .
Book Summary: How to Work with Just About Anyone
This article is based on the following book:How to Work with Just About Anyone“A Three-step Solution For Getting Difficult People To Change”By Lucy GillPublished by Fireside/ Simon and Schuster 1999ISBN 0-684-85527-5206 pages“I just can’t seem to get along with this person!”Every office has that . . .
What Personal Assistants Really Want
What would happen if the personal assistants in your organisation were away for a week? How would it affect the running of your business or department? How would it affect you…personally?If you are fortunate to have a personal assistant whom you heavily rely on to assist you, in most instances yo. . .
Choosing a Merchant Account
3 Points of Choosing A ProviderPoint 1:Do you need a merchant account? If you are a new business, with limited funds and you anticipate processing less than $1000 a month in credit card payments, we do not recommend a formal merchant account. The associated monthly minimums and bank statements of. . .
Business is Business The World Over
If you are already in business it is hardly likely that you will agree with my title. Aren't all businsesses different?When you think in broader terms, yes, of course you're right. I want you, however, to look , for the moment, only at the basics.All businesses are about turnover, profit margins . . .
Why Public Relations Doesn't Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door.. . .
50 Surefire Business Card Tips
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains. . .
Monday Morning Mindfulness 08/23/2004
Welcome to Monday Morning Mindfulness . . . to my Clients, Colleagues and Friends. Join me every other Monday in getting motivated and inspired to act/think/feel something differently. 1. ON SPECIAL OFFERS AND INVITATIONS Would you like to be paid to speak? Learn how to connect with your audien. . .
Delegate to Accelerate Success!
Recently on the television reality show, The Apprentice, Donald Trump would give the ultimate winner the dream job of working for him, running one of his divisions and earning $250,000 per year. On the final episode, the choice came down to two candidates, Bill Rancic and Kwame Jackson, for the “. . .
Only the Weak Ones Quit!
Only the weak ones quit. Is that true? There is a story of a CEO of a multi-national company who decided to withdraw a product from the market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak? He could have maintained the . . .
Brand Your Consulting Brilliance
Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as 'the ultimate driving machine,'. . .
How Could Choosing to Not Do It All Enhance Your Impact?
How often have you heard yourself say, ”I’ve got so many balls in the air I don’t know how I can possibly keep track of them all”. We may be managing to keep the balls in motion, but how good is our juggling performance really? Are our movements controlled and rhythmic? Or are we merely grittin. . .
Make a Decision and Take Action!
How are you progressing with the goals you set yourself this year?Have you made a start? Or are you still thinking about it or caught the very popular "I'm too busy" epidemic?Mary's StoryMary runs her own publishing company employing 5 people. She is married with two teenagers.When I first met Ma. . .
How to Hire the Right People
One of the biggest challenges any business owner or manager has is hiring the right people. I've recently discovered a simple, inexpensive yet very effective way which will help you get it right. This week I've asked Nathan Chanesman, Managing Director of Myprofile Pty Ltd. to please explain…"Wit. . .
What Consultants Want You to Know (But You Never Ask)
I’ve been both a CEO and a consultant, so I’ve seen from both perspectives what goes right and what goes wrong when a consultant comes in to a company. Generally the CEO or the manager who hires the consultant tells the consultant what he or she wants. Often the manager is frustrated with somethi. . .
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business. And it may give you an advantage over competitors who don’t use brochures. Printing technology has made big advancements in the last decade, including . . .
Is a Small Business Web Site a Wise Investment?
One of the greatest pitfalls in e-commerce is Field of Dreams thinking, the notion that all one has to do is “build it (a web site) and they will come.”“I can’t think of anything further from the truth,” Ron Scott, a Riverside, California web designer, says. “Even if we develop an attractive, con. . .
A $2.95 Road Trip, Complete With Souvenirs
"Hey, I didn't know you were a writer, I thought you were a Virtual Assistant." No matter how many times I hear this comment it still surprises me. I learned early on that writing was one of the most lucrative services that I could offer in my virtual assistance business, not to mention an incr. . .
New Energy Bill: Reducing Our Dependence on Foreign Oil
Growing transportation requirements combined with declining domestic oil production have led to burgeoning oil imports. Rising oil prices are having an adverse impact on the U.S. economy as evident from recent economic data and stock market performance. We need a responsible energy plan which wil. . .
A Great Way to Do PR
As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearan. . .
How to Automate Your Collections
Having been a landlord since the early part of 1994, I feel fairly safe in stating I've tried almost every imaginable way of collecting monthly payments from my residents. I want to run through some of these methods and let you in on the pros and cons of each technique. I'll wrap it up by telling. . .
Comprehending a Credit Report
Obtaining a credit report is an excellent way to begin taking control of your financial future. It's recommended that you review your credit report once a year, not only to be aware of your standing with creditors but to also keep abreast of errors and fraud. However, once your report arrives you. . .
Tired Of Being Broke?...Learn How To Force Banks To Give You Money!
Imagine...obtaining credit that's incredibly easy...opening doors of opportunity you never even considered being possible. Credit which will allow you to take the dream vacation of a lifetime, drive luxury cars, dress in the latest fashions, achieve the American dream of owning your own home, or . . .
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles.Guess what? I've got another incredible marketing secret for you. While online marketing has unlimi. . .
Organizing Tips For Your Office
Being organized at the office involves managing a few key activities effectively: Emails Phone MeetingsThe increase in productivity from investing a small amount of time in efficiently managing these activities upfront is more than worth the result.E-MAIL MANAGEMENTKeeping up with the daily onsla. . .
Purchase Your Future Now While It Is Still Inexpensive
Leaving school, getting a new job, or even a raise at your current one, has most people considering their next great purchase. Few think about the affect this could have on their future. Rather than pay down the debt they carry, many ponder, “What can I buy now”? The greatest purchase. . .
There's No Need to Pad Your Resume
It seems like a good idea, harmless in fact. Your friends assure you that everybody does it and that employers rarely check resume facts. Going on blind faith and convinced the truth hasn’t been helpful so far, you seriously consider fabricating information on your resume. You adapt the school of. . .
How CEO's Can Use Axiology To Improve The Bottom Line Part I
In today's fast-paced business world, CEO's are trying to keep up with change and adapt to the global marketplace, constantly searching the horizon for an edge over the competition.One thing they overlook is very close to home. In fact it is just down the hall from them.It's their very own employ. . .
Image Does Matter
January is always a good time to grab bargains so when I noticed that two well-known blind companies were advertising 35% off their blinds, I decided to give them a call… and it was an interesting experience.Company A This person turned up on time which in itself is a big bonus. She was dressed i. . .
What do Employees Wish for Most (And How To Get It)
What do many employees wish for at work? A bonus or raise. At least that's so according to results from a recent survey developed by OfficeTeam, a global staffing service that specializes in placing administrative professionals. The telephone survey, conducted by an independent research firm . . .
Your Resume Should Have Character
The notion that employers are only interested in where you have been and where you are heading is pure nonsense. Experienced hiring managers take into account both your experience and your character. After all, in the end, they are hiring a human being, not a robot. Still, many believe that perso. . .
Affirmative Inaction
One of Abraham Lincoln's claims to fame is the fact that he is best known for abolishing slavery. While he may have felt some personal satisfaction from liberating the Negroes from their bondage, Economy was the main reason why he made his emancipation proclamation. He wanted all of America to mo. . .
Defining a Long-Term Investment in the Stock Market
Defining a long-term investment in the stock market.For some “long term” would mean holding a stock position over the weekend. For others, it may mean holding a security for at least 1 year for the purpose of declaring a long-term capital gain, thus saving on taxes.The rigid definition of a long-. . .
Benjamin Franklin, Pennies, and Millions of Dollars$$$
1. On Benjamin Franklin:In 1757, Benjamin Franklin published "The Way To Wealth", a basic summary of his 25 year “Poor Richards' Almanac.” In "The Way To Wealth", Honorable Mr. Franklin states the following:"Then since, as he says, the borrower is a slave to the lender, and the debtor to the cred. . .
5 Killer Steps to avoid Credit Card SCAMS!!!!!
In August, 2004, the Federal Trade Commission issued their findings of a recent study, which showed that nearly 25 million adults were victims of fraud. Now, most importantly, If you are a victim of fraud, please do not feel like you did anything wrong. It happens to all of us at one point or. . .
Time Management Tips
This week we're going to take a look at your time management skills. Most of us have to work, and the more you can do in the least amount of time, the better. Working smarter frees you up so that not only do you have a job, but you have balance in your life !Getting Back To BasicsA simple time ma. . .
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people? If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks,. . .
Rebuilding Better Credit
Today, good credit is the one constant necessity needed to succeed in any endeavor, from starting a new business venture to purchasing a home. Without having established prior good credit and maintaining this status, re-establishing decent credit can be a very difficult task. The need for credit . . .
Success Tips for Small Business Owners
Running a small business requires many skills. However, to do this successfully you need to organize yourself first. Avoid procrastination - read the following and take action.Successful Small Business Owners Look After Themselves FirstExercise regularly, eat healthily and be around positive peop. . .
Phone Interviews: Prepare to Ace Them!
More companies are saving time and effort by doing initial telephone interviews before committing themselves to hours of time assessing and evaluating applicants. They are doing this because, frankly, it's a good way to save a team's time from interviewing obviously unqualified people. From your . . .
Hiring and Retaining Good Employees
Hiring good employees is not only important to business, it’s essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more than an idea. A business cannot run unless someone (e. . .
Practice Speaking
For many people, interviewing is not a natural act any more than going on a blind date is. You are asked a bunch of questions about your work. You answer them. They ask a bunch more; you answer them. You’re graded on your performance (you receive a job offer or not). Yet interviews are predictabl. . .
Four Different Ways People Process Your Information
There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will indivi. . .
Building Good Business Credit After Bad Credit
Can you establish good business credit if you have bad personal credit? The answer is yes...but with a few caveats. Business credit reports and personal credit reports are generally completely separate databases for legal reasons. However, there are some exceptions in terms of how independent th. . .
7 Strategies for Handling Last Minute Meetings
Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting situation arose, you were well prepared with all necessary information ready at your fingertips? That’s why I’ve developed the following seven survival stra. . .
The ‘Leader's Fallacy' May Prove Howard Dean's Undoing
Howard Dean's tenure as chairman of the Democratic National Committee will be fleeting unless he avoids a common leadership trap I call it, the "Leader's Fallacy". Leaders adhere to the Leader's Fallacy when they believe their enthusiasm for a particular leadership challenge is automatically re. . .
We Are Exactly Where We Choose to Be
The idea for this month's newsletter came from an unlikely encounter: I recently had lunch with a new friend named Rick Rockwell. You may remember him as the bachelor from the first-ever reality TV show, "Who Wants to Marry a Multimillionaire?" During our meeting, Rick described some of the knowl. . .
Sales Therapy 101: Breaking Your Fear of Cold Calling
Almost every day, visitors to my Unlock The Game™ website click on my live instant-messenger chat button, which invites them to "Ask Ari a selling question." And do you know what their most common question is? Yes, you guessed it: "Is there any way I can break through or overcome my fear of cold . . .
The advantages of consumer credit counseling
Many individuals have been helped by consumer credit counseling to take control of their finances and to eliminate debt. Consumer credit counseling can work for you by teaching money management skills which can help you throughout your lifetime.Consumer credit counseling can help you better under. . .
Top 7 Ways Puppy Training Can Help Your Business
As leaders we always want to improve the performance of our organization. To improve we must release the creativity in our employees, leaders must get involved in their employees’ work. Not everyone knows how to do this, but maybe it isn’t all that different than training a puppy. Following are s. . .
Why Business Owners Need Security
The main reason is to stop any potential lawsuits from happening! But do you know how many individuals I have talked to about this very thing? Many! Do you know what the majority have told me? They have locks and cameras, so they don’t need anymore security than that!This is a mess waiting to hap. . .
Calling a Time Out on Sports and War Metaphors
Changing the rules in the middle of the game, moving the goalposts, two-minute drill, no harm/no foul, franchise player, lay up, knockout blow, on the ropes, quarterback, the best defense is a good offense, three-pointer, at the buzzer, brush back pitch, hole in one, skating to the puck, ground g. . .
Keeping Your Business Event Entertainment Clean, Not Obscene: Amusing Without Abusing
When John Hakel decided to hire a comedian for one of his company's events, he knew that hiring the right comic would be no laughing matter. As the Director of the Association of General Contractors of California, Hakel plans dozens of events each year and he had heard of other planners who got . . .
3 Sure Fire Ways To Beat Financial Stress
1) Get CREATIVEDon’t fall victim to typical or cliché financial goals that you know, from your own experience, you haven’t been able to stay focused on. Switch things up and simply commit to spending 10-15 minutes, one day a week, thinking about ways you can turn regular spending into savings. . . .
Cash Advance as a Loan Source
Cash advance loans are a quick and hassle free way of obtaining some much needed cash. The loan is generally meant to be repaid in the short term.Cash advance pay day loans is helpful for those people who have run out of money before the end of the month and need some assistance to sustain them u. . .
Anchors Away!
If we want to fill our heads with the doom and gloom society seems to thrive on, all we need to do is turn on the local news at night. To make that quantum leap toward personal happiness and success in life, sometimes we just need to do what so many people seem to be talking about lately: clea. . .
Belief Management - The Missing Ingredient?
"Joan, I'm working so hard and I'm not getting anything done!" I have heard some version of this cry of frustration by many an entrepreneur. It's a common complaint voiced by those of use who sought the freedom to have complete authority over our schedules, only to find ourselves unwittingly shac. . .
Do You Make This Success Mistake?
This success mistake has cost me so much money that I'm almost embarrassed to tell you. "So Mike, why are you telling me?" Because I know that if you can steer away from this success mistake, it can help you improve your income and change your life. That's my goal. Here's how this came about: Yes. . .
Exchange Traded Funds
They call ‘em ETFs.There are hundreds of them.The mutual funds don’t want you to find out about them.Why?Because they beat the socks off mutual funds in so many categories. The expense ratios of most mutual funds runs about 1.5% and many are much higher. To buy a mutual fund you must wait until t. . .
Stock Market Diversification
In one of my previous articles (Investing in the stock market -9 powerful tips), tip number one was: 1. Do not spread your money too thin. My friend has a little over $200,000 invested in the stock market through 27 different Mutual funds. In my opinion, 27 Mutual funds is 27 too many collecting . . .
How to Find An Affiliate Program For Any Niche in 2 Minutes
There is a great trend lately of marketers finally moving to niche markets and not just focusing on selling to the -make money- industry. This is an excellent move and one that will prove to be very profitable for you. However, a problem that many affiliates are hitting is that they dont know h. . .
5 Ways To Reduce Bill Payment Anxiety
One repeated source of financial stress and anxiety for many people is the monthly payment of their bills. A friend of mine refers to his monthly dilemma as having too much month at the end of his money. I also know couples that refer to bill paying days as “fight night” because of the tension . . .
Finding Your True North
Okay Friends,It's time for a 'check up from the neck up'! It's time for an evaluation in each area of your life. Some of you may be saying 'I don't need one!' Well, you may be right. And you may not be. But you know what they say? The best time to go see the doctor is to have a preventative plan,. . .
Throw Out Your "Selling" Language - Unlock Your Natural Voice
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-se. . .
Good Stock Market Tip; Good Return!
Forget making a profit; instead focus on the income provided from your stock portfolio. That’s right! Forget making a profit. The burden is now lifted - no more pressure on making a buck in the stock market. (Instead of trying to bend the spoon, that is impossible, instead just think of the spoon. . .
Groove Network. Good, But How Good?
If you are in a business that passes documents around to be reviewed and edited over and over before they are ready to be posted for advertising or for a client, then you have probably already heard of a software solution to help keep your “floating” documents organized from Groove Network. You m. . .
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